Pricing

Three plans. One that fits your studio.

Unlimited users and real human support on every plan. Tell us about your studio and we’ll match you to the right one.

Plans start at$299/mo per location

Core

Let’s talk

Run the studio. Booking, payments, the Walla app and email, with everything you need day to day.

✓Unlimited users
✓Classes, appointments and Book-a-Spot
✓Payments, payroll and pay rates
✓Email, newsletters and templates
✓Pre-built automations and referrals
✓2,000 texts a month

Book a demo

Pro

Let’s talk

Grow the studio. Everything in Core, plus the tools to fill classes and keep members coming back.

✓Marketing Suite and custom automations
✓Two-way texting
✓Your own branded studio app
✓Unlimited audiences
✓Video on-demand courses
✓WallaPredict and AI dashboards

Talk to us about Pro

Best value

Scale

Let’s talk

Scale and retain. Everything in Pro, plus more tools to help you scale operations and retain more clients.

✓Retention Suite
✓Concierge Agent
✓Walla Voice
✓Sub Management
✓10,000 texts a month

Talk to us about Scale

No booking fees for your clients · Real human support · Multi-location pricing on request

Compare every feature ›

What every plan includes

The essentials, on every plan.

Scheduling & client experience

✓Unlimited users
✓Classes, appointments and enrollments
✓Book-a-Spot & waitlists
✓Website widgets & Walla app
✓In-app announcements
✓Guest passes
✓Ratings & reviews
✓Electronic waiver management

Payments & operations

✓Plans & intro offers
✓Payroll / pay rate setup
✓Failed payment / expiration reminders
✓Gift cards & promo codes
✓Equipment / task management
✓Time zone options
✓Sales reporting

Marketing & content

✓Branded emails
✓Google & Meta sync
✓Walla lead forms
✓Pre-built automations
✓Referral program
✓Video library
✓Built-in Zoom integration

Want more? Pro adds the Marketing Suite, two-way texting, a branded app and WallaPredict. Scale adds the Retention Suite, Concierge Agent and Walla Voice.

Compare plans ›

Compare plans

Every plan runs the studio. Bigger plans do more of the work.

See what’s included in each plan. Add-ons let Core and Pro studios pick up a feature before they move up.

Feature comparison of the Core, Pro and Scale plans
Features	CoreFrom $299/moRun the studio	ProLet’s talkGrow the studio	Scale · Best valueLet’s talkScale and retain

Unlimited users	✓	✓	✓
Classes, appointments and enrollments	✓	✓	✓
Book-a-Spot and waitlists with notifications	✓	✓	✓
Website widgets and the Walla app	✓	✓	✓
Shared plans and guest passes	✓	✓	✓
Ratings and reviews	✓	✓	✓
Waivers, in-app announcements and push notifications	✓	✓	✓
Video library	✓	✓	✓
Video on-demand courses	—	✓	✓
Branded studio app	Add-on	✓	✓
Sub Management	—	—	✓

Plans and intro offers	✓	✓	✓
Payroll and pay rate setup	✓	✓	✓
Automated failed payments and expired plan reminders	✓	✓	✓
Gift cards and promo codes	✓	✓	✓
Equipment, tasks and time zones	✓	✓	✓
Built-in Zoom integration	✓	✓	✓

Branded email, newsletters and templates	✓	✓	✓
Two-way texting	—	✓	✓
Texts included each month	2,000 transactional	3,000 incl. marketing	10,000 incl. marketing
Walla Voice	Add-on	Add-on	✓

Google and Meta integration and forms	✓	✓	✓
Walla lead forms	✓	✓	✓
Pre-built marketing automations	✓	✓	✓
Referral program	✓	✓	✓
Marketing SuiteMarketing & Sales Center, custom automations, lead tracker	Add-on	✓	✓
Segmented audiences	3	Unlimited	Unlimited

WallaPredict retention intelligence	—	✓	✓
Retention SuiteLoyalty, challenges, streaks and goals	Add-on	Add-on	✓
Concierge Agent	Add-on	Add-on	✓

Sales reporting	✓	✓	✓
Advanced reporting	—	✓	✓
AI performance dashboards	—	✓	✓
	Book a demo	Let’s talk	Let’s talk

IncludedAdd-on Available for a monthly fee Not available on this planFeatures, pricing and availability are subject to change.

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Ready to manage less and grow more?

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See why studios are switching to Walla

All-in-one studio software, made for every boutique studio.

Platform

Platform overview Booking & scheduling Memberships, payments & payroll Financial tools Sales & marketing suite Member app WallaPredict Reporting & insights Walla Briefing

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