More than software.
We’re a community.
We didn’t build Walla to compete in the market, we built it to be your partner in success, disrupt the status quo, and permanently shift boutique studios for the better.
Where innovation meets collaboration.
Founded in 2020, Walla brings together entrepreneurs, tech executives, studio managers, and creatives. Together, we saw an urgent need for simple, solution-oriented software designed around the realities of running a studio.
Not just a software solution. Your partner in success.
We don’t build tech for spas, salons, or big-box gyms. Decisions start and end with the real-world needs of boutique studio owners.
We push boundaries because studio owners deserve software that solves real problems, not another rehashed, decades-old platform.
Our team brings years of shared experience building intuitive, high-performing tools designed to eliminate daily operational headaches.
From custom feature development to connecting you with fellow owners, we invest directly in your long-term studio success.
The most experienced team in boutique studio software.
Marketing and business expert, mentor and investor with 25+ years of helping companies grow. A boutique industry veteran who built and sold Lymber to Mindbody, served as SVP there, and co-founded Digitaria (acquired by WPP).
High-velocity sales leader, revenue-generating executive, strategic operator, and board candidate with proven experience driving massive enterprise scale.
Strategic executive, business builder, and operational leader specializing in organizational transformation, scalable growth, and business performance.
Fitness tech leader with over a decade of experience scaling B2C apps through acquisitions and building B2B SaaS and AI tools for studios.
Creative technologist, product-minded engineering leader, and architect of software that makes running a boutique studio simpler.
20-year operations leader and SaaS executive specializing in customer experience strategy, global team building, and customer relationships that drive retention and revenue growth.
Champion for boutique studios with over two decades of studio experience, elevating hundreds of software clients through high-level consulting, speaking, and community building.
Veteran software engineer and technology leader with deep expertise across mobile and full-stack systems, steering product development and tech innovation at Walla.
Members of our leadership team founded Lymber (acquired by Mindbody), pioneering the fitness industry’s first dynamic pricing algorithm to monetize excess studio inventory.
Blending enterprise technology with deep fitness industry experience, our team built Walla to strip away unnecessary complexity and simplify studio management in an overcomplicated market.
Bringing the human element back to support.
The Walla Support team is empowered to spend less time going through tickets and more time engaging with studios and their staff.
News from Walla.
Funding accelerates Walla’s evolution beyond traditional studio management, positioning it as an AI-powered performance engine that drives profitability for boutique fitness studio owners.
Walla announced its expansion into the Canadian market, empowering fitness studios to achieve predictable profitability with an AI-driven performance partnership.
Stephanie Moran brings a rare, dual perspective to the software category: an executive who has scaled the industry’s biggest platforms and personally run a studio through the same pain points Walla clients face every day.
Funding accelerates Walla’s evolution beyond traditional studio management, positioning it as an AI-powered performance engine that drives profitability for boutique fitness studio owners.
Walla announced its expansion into the Canadian market, empowering fitness studios to achieve predictable profitability with an AI-driven performance partnership.
The team behind Walla
Your studio data deserves a Fortune 500 team.
Your members trust you with their personal details and payment information. We take that seriously. Walla is engineered by a team that has spent decades building secure, large-scale technology for some of the world’s biggest brands.
Built by team members with prior experience at:
GE
Nissan
UnitedHealth Group
NFL
Intel
Qualcomm
Rolex
NBC
and more
Company names represent the past experience of Walla team members and do not imply customer relationships or brand endorsements.
Let’s build your studio’s next chapter.
All-in-one studio software, made for every boutique studio.