More Than Software. We're a Community.
We didn't build another software to compete. We built a software to be your partner in success, to be an industry disruptor, to permanently shift boutique fitness for the better. That's our Walla why.
Where innovation
meets collaboration
Founded in 2020, the Walla team consists of entrepreneurs, tech execs, former studio managers, and creatives who saw a need for a simple, solution-oriented studio management software.
Supporting growth, exceeding goals
At Walla, it isn't just about saving you time and eliminating the tech headache—it's about amplifying your client and community impact and your ambition.
Walla is not just a software solution, we're your partner in success.
Where Innovation Meets Collaboration
Constantly Disrupting the Fitness Industry
Passion, Creativity,
and Team History
Committed to You and Your Business Goals
Trusted tech experts
Walla team members have extensive backgrounds in building sophisticated systems that are integral to profitability and success.
A Powerful partner
Data-driven vision
Our team has worked with data for some of the largest brands in the world, including NBCUniversal-Comcast, Johnson & Johnson, Unilever, Rolex, CBS, United Health Group, Google, Meta, Microsoft, and many more.
innovation & acquisition
A new algorithm
Some of the Walla staff were the founders of Lymber (acquired by Mindbody), pioneering a dynamic pricing algorithm in the fitness space that priced excess studio class inventory based on several factors.
Challenge accepted
Designed for change
Blending our proven tech experience with our passion for fitness, the Walla team created a platform featuring modern industry-first features and functionality that uncomplicates studio management software in an overcomplicated space.
So, who is Walla?
It's time to introduce you to our fearless leaders (our wellness tech mavens) responsible for leading the charge and changing the game.
Doug Hecht
Entrepreneur, startup visionary, angel investor, and 25-year veteran in the digital marketing and software space
Laura Munkholm
Passionate yogi, wellness aficionado, and client relations expert with over 15 years in FitTech
Matthew Ausonio
Veteran software engineer with expansive native mobile development experience for several successful startups
Proud to be part of the Pledge 1%
Walla is part of a movement of corporate philanthropy, donating 1% of our time to support nonprofits in our community. A small commitment today that can make a huge impact tomorrow.
Join the Conversation
Keep up with Walla in the news and follow the conversations our founders are having with other leaders in the boutique fitness industry.
Laura Munkholm: From Yoga Teacher to Tech Innovator
Born from Laura’s mission to empower studio owners, Walla is upgrading fitness studio management with practical tools and intuitive guidance
December 2, 2024
Walla Appoints Beth Potter as VP of Sales During Brand Expansion
Potter brings extensive experience in boutique fitness studios to the table
August 30, 2024
Walla Announces Hire of Beth Potter to Accelerate Sales Growth
The new VP of Sales at Walla will focus on product awareness, building dynamic sales processes, and increasing revenue
August 29, 2024
From Pain Points to Profits: Addressing Sales Challenges in Boutique Fitness
Laura Munkholm and Walla Software provide insights on how to overcome sales management challenges and thrive in a competitive industry
August 28, 2024
Check Out Laura Munkholm’s Story
Laura, co-founder, highlights the value of innovation, community, authenticity in the fitness industry
July 1, 2024
Red Light Method Taps Walla Software To Support Booming Franchise Growth
Red Light Method founder points to Walla as a key reason for franchise brand’s impressive early growth
June 11, 2024
Creating Community through Fitness and 4D Wealth
Ridge Group Investments conducts a case study on Walla's approach with the 4D Wealth philosophy
March 1, 2024
Meet Laura Munkholm of Walla
Our co-founder Laura shares her triumphs, challenges, and motivators with SD Voyager Magazine
January 15, 2024
Walla Software Secures $13M, to Assist Boutique Fitness Studios in Navigating ‘New Normal’
CEO Laura Munkholm says investors are bullish on the fitness studio management software
July 14, 2022
The Good Enough Mompreneur Podcast: Shaping the Future of FitTech and Female Leadership
Our co-founder shares what motivates her success—and the importance of not being perfect.
Podcast Alert: The Balanced Mom Method Talks Mental Health
Listen in for an honest conversation between two mothers and entrepreneurs.
Wellness is Wealth: Meet the Co-Founder
Industry expert Nicole Renèe Chetaud speaks with Walla leader Laura Munkholm about her journey from yogi to a tech start-up.
The Pilates Business Podcast: Software that Supports Profit and Growth
Laura Munkholm joins business and marketing strategist Seran Glanfield to share how Walla influences a studio's bottom line.
Marketing Off the Mat: Enhancing Your Studio Toolkit with Laura Munkholm
Tap into strategy and real-life studio owner and entrepreneur learnings!
An Honest Conversation: Vulnerability Meets Motherhood
Our co-founder sits with the MotherLoad Podcast for an honest conversation.
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Bringing the human element back to support
At Walla, we do support differently. We focus on what matters most: Our studio partner. The Walla Support team is empowered to spend less time going through tickets and more time engaging with studios and their staff, providing an exceptional support experience at Walla—something our industry desperately lacks.
Support Rating
3 Min
Average Message
Response Time
Real people,
real conversations
Every support interaction in real time is built for time-saving success, so you leave every conversation educated and connected to the Walla product and your goals.
