More Than Software. We're a Community.

We didn't build another software to compete. We built a software to be your partner in success, to be an industry disruptor, to permanently shift boutique fitness for the better. That's our Walla why.

Where innovation
meets collaboration

Founded in 2020, the Walla team consists of entrepreneurs, tech execs, former studio managers, and creatives who saw a need for a simple, solution-oriented studio management software.

Walla Users
Walla App Bookings

Supporting growth, exceeding goals

At Walla, it isn't just about saving you time and eliminating the tech headache—it's about amplifying your client and community impact and your ambition.

Walla is not just a software solution, we're your partner in success.

Where Innovation Meets Collaboration
The Walla team consists of entrepreneurs, tech execs, and former studio managers + staff.
Walla is Here to Disrupt the Fitness Industry
We're constantly innovating because you deserve a software that revolutionizes the "norm"!
Trusted (and Passionate) Tech Experts
We have experience building complex systems crucial to profitability and success.
Committed to Your Growth and Goals
From new features to new studio owner connections, we pledge to always support you.

Trusted tech experts

Walla team members have extensive backgrounds in building complex systems that are integral to profitability and success.

A Powerful partner

Data-driven vision

Our team has worked with data for some of the largest brands in the world, including NBCUniversal-Comcast, Johnson & Johnson, Unilever, Rolex, CBS, United Health Group, Google, Meta, Microsoft, and many more.

innovation & acquisition

A new algorithm

Some of the Walla staff were the founders of Lymber (acquired by Mindbody), pioneering a dynamic pricing algorithm in the fitness space that priced excess studio class inventory based on several factors.

Challenge accepted

Designed for change

Blending our proven tech experience with our passion for fitness, the Walla team created a platform featuring modern industry-first features and functionality that uncomplicates studio management software in an overcomplicated space.

So, who is Walla?

It's time to introduce you to our fearless leaders (our wellness tech mavens) responsible for leading the charge and changing the game.

Doug Hecht
CEO & Co-founder

Entrepreneur, startup visionary, angel investor, and 25-year veteran in the digital marketing and software space

Laura Munkholm
President & Co-founder

Passionate yogi, wellness aficionado, and client relations expert with over 15 years in FitTech

Matthew Ausonio
CTO & Co-founder

Veteran software engineer with expansive native mobile development experience for several successful startups

Proud to be part of the Pledge 1%

Walla is part of a movement of corporate philanthropy, donating 1% of our time to support nonprofits in our community. A small commitment today that can make a huge impact tomorrow.

Join the Conversation

Keep up with Walla in the news and follow the conversations our founders are having with other leaders in the boutique fitness industry.

Bringing the human element back to support

At Walla, we do support differently. We focus on what matters most: Our studio partner. The Walla Support team is empowered to spend less time going through tickets and more time engaging with studios and their staff, providing an exceptional support experience at Walla—something our industry desperately lacks.

Support Rating

2.5 Min

Average Message
Response Time

Real people,
real conversations

Every support interaction in real time is built for time-saving success, so you leave every conversation educated and connected to the Walla product and your goals.

Want to chat?

Our team would love to meet you, and we’re always open to fresh conversations, new opportunities, partnership, and more.
Thank you
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