Pricing

Simple. Straightforward. Built to help your studio grow.

Scale your studio without the surprise fees. Get unlimited users, WallaPredict retention intelligence, and real human support on every single plan.

🇺🇸 USD
🇨🇦 CAD
Pro
Built for scaling studios and thriving communities.

For growth-minded studios that want advanced marketing, comprehensive insights, and a premium client experience.

$599/mo
per location, billed monthly
Talk to a studio specialist
What's included
Everything in Core, plus:
Full marketing suite & custom automations
Unlimited audience segmentation
Lead tracker & sales tools
Branded studio app included
Two-way texting included
Automated lead management

“We didn’t know how to use Mindbody after 13 years, but after 13 minutes, we know how to use Walla.”

Shannon McCasland

Owner, Radiance Yoga

“Walla is like the Apple of booking software. It simplifies what other companies have made too complex.”

Naomi

Owner, Solstice Yoga

“If it were not for migrating to Walla, I would not have had the gumption to build out a third studio.”

Meghan Kinsey

Owner, Motivate Movement

“If you’re even thinking about switching from Mindbody, you’re already there. Walla has set us up for success to scale.”

Whitney Kozlowski

Founder, The Beau Collective

“This is a game-changer! WallaPredict is replacing our complex spreadsheet KPIs... You all rock!”

Justin Randolph

Owner, Sol Seek Yoga

“Walla is so easy and intuitive; my staff picked it up immediately, and my franchisees love it.”

Allison Beardsley

Founder, Red Light Method

“I couldn’t be happier with Walla. Memberships are trending up, and it’s great working with a company we align with.”

Danielle Barbeau

Owner, The River Yoga

Compare every feature

See exactly what's included at each tier, so you can choose with confidence.

Feature
Pro$599/mo
What every plan includes
Unlimited Users
WallaPredict Retention Intelligence
Classes, Appointments & Enrollments
Advanced Reporting & AI Dashboards
Google & Meta Integration + Forms
Branded Emails & Newsletters
Book-a-Spot & Waitlists
Payroll & Pay Rate Setup
Where Pro goes further
Full Marketing & Sales Center
Customizable Marketing Automations
Segmented Audiences
3 segments
Unlimited
Automated Lead Management
Branded Studio App
$149/mo
Two-Way Texting
$100/mo
Scheduling & Client Experience
Website Widgets & Walla App
In-App Announcements
Push Notifications
Walla Lead Forms
Time Zone Options
Ratings & Reviews
Sub Management
Equipment Management
Tasks Management
Guest Passes & Shared Plans
Gift Cards & Promo Codes
Electronic Waiver Management
Reporting & Financial
Financial Reporting
Sales Reporting
Plans & Intro Offers
Failed Payment & Expiration Reminders
Content & Video
Video Library
Video On-Demand Courses
Built-in Zoom Integration
Add-Ons (a la carte or included)
Website & SEO Services
$199/mo
$199/mo
Google Business Profile Mgmt
$149/mo
$149/mo
Show all features

À la carte add-ons

Available on any plan, with select add-ons already included in Pro.

📱
Branded Studio App
$149/mo · Included in Pro

Your app, your brand. Members book, pay, and connect from a fully customized mobile experience.

$500 one-time build fee
💬
Two-Way Texting
$100/mo · Included in Pro

Direct, real-time communication with your members via updates, reminders, and personalized messages.

📍
Google Business Profile Mgmt
$149/mo · Available on all plans

Setup, management, and optimization of your Google Business profile to improve local visibility.

🎯
Google & Meta Ads Support
Custom · Project-based

Short-term ad audit, setup, and campaign support. You bring the account and creative, we bring strategy.

Onboarding & professional services

The first 30 to 60 days are critical for adoption. The right onboarding path gets you live faster and with more confidence, which is why our onboarding fees remain the same regardless of your software tier.

Essentials
Free (DIY)

Ideal for brand new, single-location studios comfortable figuring things out independently. This is self-guided onboarding, not a white-glove experience.

2 touchpoints with Onboarding Team
Onboarding Resource Portal
Email support (48 HR SLA)
No migration support
No dedicated training
Premier
Custom pricing

Fully managed onboarding for multi-location, enterprise, or high-stakes environments with complex workflows and multiple stakeholders.

Everything in Signature, plus:
Tailored experience unique to your business
Customized Onboarding Portal
Live Team Training Sessions
Change management support

Strategic support to drive growth using Walla

We help you optimize how you use Walla to drive adoption, revenue, and retention improvements.

With Walla Success Services, you get a dedicated Walla expert whose entire focus is the platform: building out your lead pipeline, designing your sales cycle, and elevating your client journeys so every tool you have is actually working. Whatever strategy you're running, this is how you execute it inside Walla.

Ad Hoc
Walla Working Session$279/hr

1 hr working session + 30 min backend setup. Perfect for a Walla audit, prepping for a launch, or a specific build project.

Recurring
Your Success Accelerator$529/mo · 3-month min

1 hour bi-weekly working session + 1 hour monthly backend execution. Focused on adoption, momentum, and measurable progress.

Recurring
Dedicated Success Partner$999/mo · 3-month min

2 hour bi-weekly strategy sessions + 2 hour monthly backend execution. High-touch engagement for deeper optimization and measurable business impact.

One-Time
Digital Website$2,800

Full website build with SEO/AIO optimization and Google Business Profile development. Everything you need to launch a professional online presence.

Recurring
Ongoing Digital Services$199/mo · 3-month min

Website updates, SEO improvements, Google Business Profile management, and web hosting to keep your online presence performing.

Project
Google & Meta AdsCustom

Short-term ad audit, setup, and campaign support. You bring the account and creative, we bring the strategy. 1-2 month engagements.

Show up, stand out, fill classes

We don't just give you the platform. We help you build the online presence to match. Website development, SEO, Google Business Profile management, and ad support so your studio gets found—and converts new clients.

Digital services are available to all Walla customers regardless of software tier. Our storefront builds come standard with design consultation and collaborative review rounds.

Switching is easier than you think

We've helped studios migrate 12+ years of data smoothly. With Signature or Premier onboarding, your clients, credit cards, and history come with you, and your team will be up and running fast.

Data migration support with Signature & Premier
Credit card migration via Stripe
Dedicated onboarding specialist
Staff trained in hours, not months
4-8 week typical migration timeline
Learn more about switching →

“Our onboarding rep held our hand every step of the way. It never felt overwhelming.”

Yoga Studio Owner

“The migration was ridiculously easy. My teachers and team were worried about leaving Mindbody. It’s been a non-issue.”

Cara Meade

Owner, Creative Yoga

FAQ

Questions we hear most.

Everything you need to know about switching to Walla, pricing, and how our platform works.

Is there a contract or lock-in period?+

No long-term contracts. Walla plans are month-to-month. You can upgrade, downgrade, or cancel at any time with no penalties.

With Signature ($429) or Premier onboarding, we handle your entire data migration, including client profiles, payment histories, and credit card information via Stripe. Most studios complete their transition within 4 to 8 weeks with a dedicated onboarding specialist guiding every step. Essentials onboarding is self-guided and does not include migration support.

Absolutely. You can move from Core to Pro at any time. Upgrades take effect immediately with no penalties.

Signature onboarding is a hands-on partnership: dedicated sessions, migration support, and guided walkthroughs to get you set up right the first time. Most customers find the $429 investment pays for itself in time saved and avoided mistakes. Essentials is available at no cost if you prefer to self-guide.

Never. There are no convenience fees for booking on the mobile app or website, and we don't charge extra for first-time bookings. Your clients are your clients.

With Signature or Premier onboarding, yes. We can automatically migrate client credit card information directly to Stripe from your previous studio management platform, so your members don't need to re-enter anything.

Yes. Walla supports multi-location studios and franchise operations with consolidated reporting, cross-location scheduling, and centralized management. Reach out for multi-location pricing details.

Real human support from people who know the fitness industry. Our average response time is under 3 minutes. Every support team member is a product expert, not a generalist reading from a script.

Yes. WallaPredict, our AI-powered retention intelligence tool, is included on every plan at no extra charge. It identifies at-risk members before they cancel, so you can take action early.

Walla Success is proactive, strategic partnership focused on optimizing how you use Walla to drive adoption, revenue, and retention. It's not reactive support or general business consulting. Options range from one-time working sessions ($279/hr) to ongoing monthly engagements.

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