Scale the brand.
Not the headaches.
The franchise platform boutique studio brands have been waiting for. Protect your brand across every location, collect royalties automatically, and open new studios without re-entering data or rebuilding from the ground up.
Franchising on fragmented software is a second job.
Tracking down spreadsheets and sending manual invoices just to collect royalties you’ve already earned.
One owner tweaks the welcome sequence; another edits class terms. Your core brand gets diluted month by month.
A franchisee slashes prices on their own, and you only find out when another owner complains.
Members expect to drop into any studio. Your accounting gets messy when nobody knows how to split the visit value.
Every location categorizes sales differently, making network-wide performance impossible to benchmark.
Every launch requires setting up memberships, automated emails, and fee structures from scratch.
There’s a better way to franchise.
Walla runs your whole network on one platform. You set the standard once. Every location runs with it. The money and the numbers take care of themselves.
Run a franchise. Not a spreadsheet.
Four outcomes every franchisor wants, built into one platform.
Brand control. Without micromanaging.
Define corporate membership templates at headquarters while giving franchisees controlled flexibility over local pricing. Keep brand standards consistent without slowing down local growth.
Get paid automatically. Every single time.
Royalties and brand fund contributions are split directly from daily merchant payouts before funds hit the franchisee's bank account.
New studios open on-brand from day one.
Opening a studio shouldn’t mean starting over. Your memberships, your marketing and your fee rules are already set at corporate, so every new franchisee opens on brand from day one.
Seamless cross-location access for every member.
Single sign-on for members across all locations, paired with clear backend clearinghouse reporting so host studios get credited accurately for visiting members.
The most comprehensive, integrated corporate rollup in boutique fitness.
Every studio, every metric and every next move, all in one beautifully clear command center.
See who's growing and who needs you, at a glance.
New students, member growth and class fill for every studio, side by side. The ones that need a call stand out long before it shows up in royalties.
Every region, in its own currency.
Growing across borders? Run every country from one login, with a separate site for each so local pricing and numbers never get mixed up.
You set the standard. They run the studio.
Built for your next ten locations. Ready for your next hundred.
New locations inherit pre-configured membership tiers, marketing templates, and royalty rules instantly.
Offer members the refined app experience and consistency of a major national chain from your very first location.
Scale from 2 studios to 250 without migrating databases, changing payment processors, or retraining staff.
Not structured as a franchise? Walla works for any multi-studio brand running independent locations under one umbrella.
Book a demoYour franchisees will love it, too.
They can focus on hiring instructors and signing up members instead of setting up software.
Funds flow straight into their local business checking account with automated fee deductions clearly itemized.
Clear fee reports and an email every time money moves. Trust built in.
Growing brands grow on Walla.
“Walla is so easy and intuitive; my staff picked it up immediately, and my franchisees love it.”
“If it were not for migrating to Walla, I would not have had the gumption to build out a fourth studio.”
Your next location is waiting. Let’s make it your best one yet.
All-in-one studio software, made for every boutique studio.