Differentiate your studio with memorable retention strategies that actually work.
Retention: A key metric for every fitness studio. A KPI we always measure, especially when it comes to the post-new year rush. So what can you do to really retain all those new clients? Yes, nurture them with automations, upsell them on new plans, offer exclusive discounts, but retention strategies go well beyond that. Think meaningful and memorable without adding extra to-do’s.
Here are 11 creative strategies for retaining members at your studio in the new year:
There’s no better time than this new year to get creative and think outside the box with your retention strategies. They will not only help your studio as differentiators, but the strategies are key to creating an inclusive and supportive environment where new clients feel both challenged and emotionally connected to the studio community.
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Passionate yogi, wellness aficionado, and client relations expert with over 15 years in FitTech
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