May 30, 2024

Easily Add a Guest to Enrollments, Earn More Revenue, and Get Creative With Workshops

Empower your clients to bring a friend or family member to a studio event without wasting time!

Easily Add a Guest to Enrollments, Earn More Revenue, and Get Creative With Workshops

When you make things seamless for your studio community, you instantly encourage clients to take action and stay engaged. A clean booking and buying flow is essential to this easy, stress-free studio experience—especially when promoting and selling higher-priced items, from teacher training to workshops and unlimited plans. By being able to add a guest to enrollment with Walla, you are empowering your members to not only stay accountable to your revenue-generating studio experiences but also earn more money while tapping into word-of-mouth marketing without any extra effort. Who doesn’t want to try something new at your studio and deepen their connection and understanding of your fitness modality with a friend? 

With the added guest functionality for enrollments, your studio can fill workshops and events quicker and promote your studio offerings outside your member base. Clients can add a guest via your widget or at the studio front desk, streamlining the guest experience, directly impacting your bottom line, and filling your enrollments even faster. You can also use this feature in your marketing efforts and emails when showcasing upcoming workshops as a reminder that it’s even better when bringing someone to participate with you, helping boost conversions, too. 

Now that adding a guest to an enrollment is super simple, what are some ideas that can help gain member and guest interest and increase engagement and bookings, especially during the always busy summer months? Here are some of our top tactics for a popular workshop and studio event and a few creative ideas to motivate and inspire your studio community no matter their goals and time of year. 

Three ways to enhance your studio enrollment experience 

Keep the experience top of mind while showcasing how meaningful the workshop is long after it’s over

1. Interactive elements 

The best way to keep your participants engaged is to include activities that put what you are showcasing and teaching into practice. 

  • For example, hands-on activities can include nutritional demos, fitness challenges, and guided meditations. 

2. Personalized plans and guidance 

Your clients are looking for takeaways from your enrollments, whether deepening their yoga practice, perfecting a handstand, or learning a new wellness practice. 

  • Offer attendees personalized fitness and nutrition plans, providing them with specific guidance tailored to their needs. 

3. Follow-up support

Once they leave your enrollment, it’s time to keep the education going—and it will help boost engagement and signups for the next studio workshop.

  • Provide resources for ongoing support, such as access to online groups, proactively schedule the subsequent studio sessions, or offer digital resources.

With 82% of consumers currently viewing wellness as a top priority and 58% prioritizing wellness more than they did a year ago—hello full-body well-being!—creating, scheduling, and selling enrollments that go beyond just the physical part of your studio’s offerings can be beneficial to your clients, retention, and revenue. Why not offer your members what they want inside your studio doors without them going elsewhere? 

Here are some ideas for studio workshops that combine motivation with practical advice and engaging activities that can elevate every element of your member's and community’s well-being:

Motivational fitness workshops

Yes, it’s physical, but it also taps into other elements of wellness that will benefit their body and mind. 

1. Goal setting and achievement workshop

  • Vision board creation: Guide participants through creating personal vision boards to visualize their fitness and wellness goals and keep them motivated.
  • SMART goals workshop: This workshop teaches participants how to set Specific, Measurable, Achievable, Relevant, and Time-bound goals and track their progress to help them achieve their goals, whatever they may be.

2. A deeper mind-body connection

  • Mindful movement: Combine physical activities like yoga or Pilates with mindfulness practices to enhance the mind-body connection, elevating their class-based performance and achievements.
  • Stress reduction techniques: Everyone has stress, right? So why not tackle it realistically with your workshop? Teach stress management exercises, such as breathing exercises, meditation, and gentle stretching, that your members can do in the studio and at home.

3. Fitness mindset mastery

  • Overcoming mental barriers: Open up the floor to active discussions about common mental barriers to fitness, such as self-doubt and fear of failure, and provide realistic, relatable strategies to overcome them.
  • Positive self-talk: Teach participants how to use positive affirmations and self-talk to stay motivated and focused on their fitness journey.

4. Inspirational guest speakers

  • Influencers: Invite successful fitness and wellness influencers or athletes to share their personal stories and tips for staying motivated and how they tap into their well-being daily. 
  • Health + wellness experts and brands: Host talks by nutritionists, personal trainers, and mental health professionals to provide a well-rounded perspective on wellness.

Wellness workshops

Inspire an approach to full-body wellness by offering workshops that benefit their physical routine and classes at your studio

1. Holistic health and wellness

  • Integrative nutrition: Discuss balancing macronutrients and micronutrients for optimal health and energy. (For resources, contact local restaurants, brands, and vendors.)
  • Herbal remedies and natural healing: Introduce participants to the benefits of using herbs and natural remedies for wellness.

2. Self-care and mindfulness

  • Personal self-care rituals: Teach participants how to develop self-care routines that include skincare, relaxation techniques, and personal reflection.
  • Mindfulness meditation: Offer guided meditation sessions to help participants cultivate mindfulness and reduce stress.

3. Transformational workshops

  • Lifestyle transformation: Help participants create a comprehensive plan for transforming their lifestyle, including fitness, nutrition, and mental health.
  • Resilience building: Teach mental and emotional resilience strategies to handle individual challenges and stress more effectively.

Hybrid fitness and wellness workshops

Offer your clients the best of both worlds that can benefit their well-being

1. Fit and healthy for life

  • Long-term wellness planning: Help participants develop a long-term wellness plan that includes fitness routines, nutritional guidelines, and mental health practices.
  • Sustainable habits: Teach strategies for creating and maintaining healthy habits that can be sustained over time.

2. Body positivity and self-acceptance

  • Body image workshops: Focus on building a positive body image and self-acceptance, regardless of fitness level.
  • Empowerment through movement: Encourage participants to find joy in movement and fitness activities that make them feel empowered and confident.

3. Dynamic duo: Fitness and nutrition

  • Fitness and meal pairing: Teach participants how to pair their fitness routines with appropriate nutritional plans for maximum results. (And leverage local partners to help—even host an outdoor cooking class!)
  • Holistic fitness day: Combine various fitness classes with nutrition workshops, meditation, complimentary local brands, and self-care activities for a full-day wellness experience.

4. Seasonal wellness

  • Summer fitness + wellness blast: To keep your clients engaged, offer a series of workshops focused on summer activities like outdoor workouts, hydration, and seasonal nutrition.
  • Winter wellness workshop: This workshop will provide tips on staying motivated and healthy during the colder months, including indoor fitness routines and immune-boosting foods.

By offering motivational fitness and wellness workshops, you can inspire participants to adopt healthier lifestyles and stay committed to their fitness and wellness goals through studio enrollments. These types of events will also reach your clients' social profiles and feeds, boosting word-of-mouth marketing and studio brand awareness! 

Customer retention is the key

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What are the most relevant factors to consider?

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Don’t overspend on growth marketing without good retention rates

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What’s the ideal customer retention rate?

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Next steps to increase your customer retention

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