October 20, 2023
Product

Here’s How Walla’s Class Roster Can Eliminate Front Desk Communication Struggles

Empower your studio staff to engage with clients in real time with reliable information!

Here’s How Walla’s Class Roster Can Eliminate Front Desk Communication Struggles

Actively engaging and building personal connections with your clients significantly contributes to retention and revenue. But it also builds community and deeper relationships—the lifeblood of your fitness business. An individual happy birthday mention, a personalized class suggestion. Yes, your members come to your studio to work on their well-being. Still, it’s those little moments, those little callouts that make a difference, inspiring motivation, accountability, and creating a positive atmosphere. 

So how are we making it easy for your front desk staff and instructors to communicate with clients, making members feel like they aren’t just another booked spot, but they count, and you care? Consider this article your reminder of how robust Walla’s class roster can be as an engagement tool for your staff. From a milestone to instantly sharing a message post-class, our class rosters are designed to empower your team to check clients in and take a personalized approach to conversations and communications, continually building rapport and boosting retention. A win-win! 

Here’s how you can use your everyday class rosters in Walla to tackle communication struggles for your staff!      

Variety meets individual needs: Instantly suggest and book a client's next class

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There’s no time like the present to make a class suggestion, right? When your instructors or front staff check clients in, they can quickly see how many classes that individual has taken and suggest a new/another class occurrence right on the spot based on booking trends and that client’s interests. Not only is your staff chatting about something relatable that member likes, but you’re also giving a more natural, authentic sense of urgency—immediately booking them into a future class in seconds. Proactively introducing new fitness suggestions keeps the experience fresh, preventing boredom and increasing the chances of retention. 

Creating meaningful conversations: Milestones and new clients callouts 

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It’s no secret: A personalized approach enhances the overall studio experience and client satisfaction. And when you recognize a client, no matter where they are in your studio journey, you share that feel-good, motivational energy. In the class roster, your staff can see at a glance: 

  • Milestones: Tenth class or hundredth workout, calling out a client’s accomplishment is worth a celebration (and it can also be a reminder to give them some branded swag, shoutout on social, or ask for a testimonial—marketing gold!)
  • New client: An individual’s first time at your studio? Time to make a great impression. With the new client badge next to their name in the class roster, your instructor/staff will be prepared to welcome them into the studio, show them around, and help them feel comfortable and part of the community. 

Honest encouragement and support the moment clients walk through your door naturally make them more committed to their fitness goals, increasing the likelihood of long-term participation and more bookings! Oh, and did we mention birthday confetti? That notification with a client's name on the roster will surely bring a smile! 

Communication and connections that count: Individual personality types 

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Dana is a Giver and prefers to be called out in class. Brad is a Maverick, is focused, and wants to do his own thing. When clients take Walla’s Personality Typology Questionnaire, their name on the class roster has a colored ring representing their personality type (Giver, Thinker, Doer, Maverick). And to help a staff member with individual client communication, a little pop-up appears with a tip associated with their personality so they know precisely how to approach the client inside and outside of class. Some people like to take and want that positive reinforcement; others want straightforward engagement and no fluff. By knowing and understanding a client's personality type, your staff, and instructors will feel more comfortable and confident when interacting with a student, whether they are a newbie or a long-term member. 

Streamlining interactions and building brand loyalty: Real-time messaging 

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The class roster is designed to impact positive engagement, but it’s also created to save time. And one way Walla does that is by enabling your staff to message clients directly from the roster. Maybe a member who just took a class loved an instructor’s playlist and wants the link, or perhaps you want to share a mantra with everyone who booked—whatever you want to say and share, it’s right there! The messaging feature enables your instructors to be more proactive with studio communication, keeping your fitness business in mind while building deeper relationships with simple message sends that your clients will appreciate. 

And the class roster possibilities don’t stop there. From instantly adding a drop-in client to class to making a purchase, Walla’s class roster sets your staff up for timesaving, conversation-starting success as we help empower studio communication and real-time relationship building!   

Customer retention is the key

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What are the most relevant factors to consider?

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Don’t overspend on growth marketing without good retention rates

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What’s the ideal customer retention rate?

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Next steps to increase your customer retention

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Director, Content & Communications

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