It’s that time of year again—and Black Friday, Small Business Saturday, and Cyber Monday are all back. The deal-hunting consumer phenomenon has become a shopping staple across multiple industries during the holidays. But how can you stand out in an already crowded, competitive space when it comes to capturing your client's attention ahead of the new year?
“By prioritizing your marketing tasks, you’re enabling your studio to get ready for the deal shoppers in November, gift-givers in December, and the resolution makers in January,” said Connie Holen, digital strategist and web designer from Pixality Design.
According to IHRSA, 12% of all gym signups happen in January, while the remaining months average around 8.3%. By creating and communicating enticing Black Friday, Small Business Saturday, Cyber Monday, and holiday offers, consumers can feel like they are getting and giving value to kickstart a new year routine. At the same time, your studio leverages that bump in new year clients and guests.
From QR codes to landing pages and gift cards, being strategic with your holiday deal decisions sets up your studio to sell, sell, sell in December.
“Don’t underestimate the ease of purchase for gift cards,” said Laura Munkholm, co-founder and president of Walla. “The River Yoga, one of our studio partners at Walla, sold 2x more gift cards last holiday season just because it was so simple for their clients to purchase without any barriers or questions on our platform.”
So what are the tactics to tap into all that spending on Black Friday and holiday time spending and traffic? Here are six steps you can implement (one to two per week) from Pixality’s End-of-Year Marketing Checklist!
Tapping into predictable consumer traffic and nurturing those new client going into the new year is key to a successful business strategy. For more marketing insights, listen to our webinar—and see how you can optimize your studio online to get noticed this new year!