April 25, 2023

How to Create a Fitness Video Strategy with Quality Content

Publishing fitness videos are a great way to engage clients! Use our guide on how to create a video strategy, and compose content that engages your audience!

How to Create a Fitness Video Strategy with Quality Content

Having a fitness video strategy at your studio can increase client engagement, revenue, and retention—and leverage the need for booking flexibility. So how can creating video content that your clients will love impact your sales and marketing strategy? And what are the necessary factors to execute successfully? Here are the steps your studio can take to publish online videos that will impact booking behavior and your bottom line. 

Tips for successfully creating online fitness content at your fitness business:

Know your audience

The first and most important step in creating online fitness content is understanding your audience. Knowing your audience's fitness goals, experience level, and preferences will help you create content that is relevant and resonates with them. For example, if your audience is primarily made up of beginners, you should focus on creating beginner-friendly workouts and exercises.

Keep it fresh and engaging

To keep your members engaged, it's essential to switch up your workouts and exercises regularly. Consider incorporating new movements, equipment, and styles of training to keep things interesting. You can also create challenges or competitions to motivate and engage your members.

Make it easy to follow

Breaking down complex movements into simple steps and using clear, concise language can make your workouts easy to follow for members of all experience levels. Include written instructions and video demonstrations to ensure members understand how to perform each exercise correctly.

Use video demonstrations

Video demonstrations are a great way to show your members how to perform exercises correctly. They can be more effective than written instructions and help prevent injuries caused by improper form.

Provide modifications and progressions

Not all members will have the same fitness level or physical abilities, so it's essential to offer modifications for beginner or injured participants and progressions for more advanced participants so all members can participate in your workouts safely and effectively.

Incorporate music

Music can add energy and motivation to your workouts, so consider incorporating playlists or music suggestions into your content. Be sure to choose music that is appropriate for the exercise and entertain your audience's preferences.

Encourage community engagement

Creating a community around your content can help members stay motivated and engaged. Use social media and online forums to encourage members to share their progress and experiences.

Provide educational resources

Besides workouts and exercises, consider offering resources such as nutrition guides, training plans, and wellness tips. This will help your members achieve their fitness goals and improve their overall health and wellness.

Stay consistent and utilize reliable technology

Establish a regular schedule for posting new content and stick to it. And by using studio management software like Walla with built-in virtual and livestream class capabilities, your studio can be consistent when building trust and reliability with your members.

Respond to feedback

Pay attention to feedback from your members and adjust your content accordingly. This will help ensure that your content meets their needs and preferences and will keep them engaged and motivated to continue their fitness journey with you. 

Here's our guide on how to make a fitness video strategy:

Define your goals

Before creating any content, it's important to define your goals. What do you hope to achieve with your fitness videos? Do you want to increase your audience, build brand awareness, or generate leads? Your goals will help you determine the type of content you should create and how you should distribute it.

Establish a content calendar

Creating a content calendar will help you stay organized and produce consistent, high-quality content. Consider creating a calendar that includes different types of content, such as workout videos, educational videos, and motivational content.

Decide on a filming plan

Before filming any videos, create a plan that outlines what equipment you will need, what type of shots you will need, and what locations you will use. This will help you stay organized and ensure you have everything you need to create high-quality videos.

Create a filming schedule

Once you have created your filming plan, make a schedule that outlines when and where you will film your videos. Blocking time in your schedule for filming to ensure you can produce consistent, high-quality content.

Publish high-quality content

When creating fitness videos, it's important to create high-quality content that is both engaging and informative. Use a professional camera and lighting equipment to ensure your videos look professional. Additionally, use clear and concise language to explain exercises and ensure that your viewers can follow along.

Optimize for search

To ensure your videos are discoverable, optimize them for search. Consider including relevant keywords in your video titles and descriptions and use tags to help your videos appear in search results.

Promote your videos

Once you have created your fitness videos, it's important to promote them. Share your videos on social media, on your fitness studio website, and through email marketing campaigns to increase their visibility and reach a larger audience. Also, try utilizing video ads to gain traction from client prospects. 

Analyze your results

Finally, it's important to analyze the results of your fitness video strategy. Track metrics such as views, engagement, and conversions to determine what works and is not. Use this information to refine your strategy and produce even better results in the future.

Customer retention is the key

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What are the most relevant factors to consider?

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Don’t overspend on growth marketing without good retention rates

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What’s the ideal customer retention rate?

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Next steps to increase your customer retention

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Director, Content & Communications

Strategist. Storyteller.

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