It’s the easiest way to communicate with clients in a mobile-friendly, concise manner.
Marketing trends are constantly shifting—and as a brand, it’s a constant race to capture consumer attention. So what’s one communication method that can influence client behavior, increase engagement, and give your studio visibility in real-time? Push notifications.
Push notifications are an essential, mobile-friendly marketing tool that enables your fitness business to reach a target audience with targeted messaging. By tapping into segmentation and personalization, you can deliver meaningful, relevant, and time-sensitive information with an immediate call to action. You’re encouraging your clients to click through to your preferred destination (seven times higher than email!), driving engagement, and influencing conversions. And with 40% of opted-in users interacting with your studio push notifications within an hour of receiving them, you’re giving your clients a seamless experience on the home screen of their iOS or Android device.
“It’s so easy and simple to streamline client communication with push notifications in Walla,” says Laura Munkholm, President and Co-founder of Walla. “Push is the perfect method for urgent communication and to promote a time-sensitive offer—like a challenge giveaway, exclusive event invite, or limited plan discount, instigating a sense of urgency and driving action, especially when you are able to filter by more recent clients. At the end of the day, it’s about lifetime value.”
When your clients have opted in to and enabled push notifications on their iOS and Android phones via the Walla app and in their device settings, you’re increasing upsell and win-back opportunities and leveraging a new engagement channel. Here are five quick-hit ways Walla’s push notifications come in handy and can influence action (and a positive reaction) when it comes to your selling and marketing strategy. Plus, we are sharing our top push notification best practices tips!
Please note, push notifications are sent to clients who have notifications enabled for the Walla app in their device settings and have their app set up to allow notifications from your studio. For additional support articles related to push notifications, read more here.
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Passionate yogi, wellness aficionado, and client relations expert with over 15 years in FitTech
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