Flat processing fees. AI-powered retention. Studio-grade reporting that actually closes your books. See why boutique fitness studios are switching from Arketa to Walla.
Arketa started life as Sutra, a creator and video-on-demand marketplace. Studio management features were added on later, and the 2024 migration to the new Arketa dashboard left many studios dealing with disappearing classes, broken waitlists, and updates that remove working features. When your software was retrofitted for studios, studio operations are the first thing to break.
"Classes would disappear all the time, and new classes would randomly be added to the schedule without my doing so." — Capterra reviewer, post-migration
Built from day one for boutique fitness studio operations. One platform. One architecture. No legacy codebase slowing down the features you rely on.
Arketa looks modern on the surface. But under the hood, operational depth, reporting, and fee transparency tell a different story.
| Feature | Walla | Arketa |
|---|---|---|
| Pricing & Processing | ||
| Transparent, published studio pricing | ✓ $320–$599/mo | ✗ Custom quotes |
| Payment processing fees | ✓ 2.9% + $0.30 | ~6–7% all-in* |
| Added platform fee on top of Stripe | ✓ None | ✗ 3% platform fee |
| Data migration | ✓ | Setup fees reported |
| Reporting & Finance | ||
| Real-time customizable dashboards | ✓ | Limited / clunky |
| Financial reporting accurate enough to close your books | ✓ | ✗ |
| Plan performance and retention reporting | ✓ | Basic |
| Multi-location unified reporting | ✓ | Limited |
| Payroll and pay rate setup | ✓ | ✓ |
| AI & Retention Intelligence | ||
| AI-powered churn prediction (WallaPredict) | ✓ | ✗ |
| Automated at-risk client re-engagement | ✓ | ✗ |
| Behavior-based marketing automations | ✓ Incl. in Pro | Basic workflows |
| AI front-desk / chat (Concierge Agent) | ✓ | ✓ Basic chatbot |
| Scheduling & Operations | ||
| Class, appointment, and enrollment scheduling | ✓ | ✓ |
| Book-a-Spot floor plan | ✓ | ✓ |
| Waitlists with automatic notifications | ✓ | Reliability issues |
| Sub management | ✓ | ✗ |
| Equipment management | ✓ | ✗ |
| Tasks management | ✓ | ✗ |
| Client Experience | ||
| Branded studio app | ✓ Incl. in Pro | Suite tier only |
| Push notifications | ✓ | Suite tier only |
| Video on-demand courses and library | ✓ | ✓ Strong |
| Two-way texting | ✓ Incl. in Pro | Overage fees |
| Marketing & Growth | ||
| Full marketing automation suite | ✓ Incl. in Pro | Basic / tiered |
| Branded emails and newsletters | ✓ Incl. in Pro | Volume-capped |
| Google and Meta integrations | ✓ | ✓ |
| Unlimited audience segmentation | ✓ Pro | Limited |
| Support & Partnership | ||
| Response times under 3 minutes | ✓ | ✗ |
| Support team with studio industry experience | ✓ | Declining post-scale |
| Dedicated onboarding consultant | ✓ | Inconsistent |
| Unlimited users included | ✓ | ✓ |
*Arketa charges a 3% platform fee on top of standard Stripe processing (2.9% + $0.30), making the effective all-in rate approximately 6–7% on most transactions.
Arketa's subscription price is only part of the story. The 3% platform fee layered on top of Stripe processing adds up fast on every transaction your studio runs.
A studio processing $10,000 per month in transactions pays roughly $3,360 more per year on Arketa's 3% platform fee alone. Over three years, that's over $10,000 that could fund a marketing budget, an additional instructor, or a second location.
Arketa reviewers consistently describe reporting as "clunky" and missing key performance insights. Some studios have reported being unable to close their books for an entire year. Walla delivers real-time customizable dashboards, multi-location performance tracking, and WallaPredict AI retention forecasting that identifies at-risk clients before they cancel.
Arketa charges a 3% platform fee on every transaction, layered on top of Stripe's standard 2.9% + $0.30. That's an effective all-in rate near 6–7%. Walla charges flat Stripe standard rates with zero platform markup. For a studio doing $10,000 per month in transactions, that's roughly $3,360 saved per year.
A clear pattern runs through recent Arketa reviews: support used to be excellent, and has declined as the company scaled. Studios describe week-long waits for answers and agents who can't resolve platform issues. Walla's support team is staffed by fitness industry professionals and most responses come back in under 3 minutes.
Book a 15-minute demo and we'll show you exactly how your studio would run on Walla.
"I feel like I'm getting business consulting built into my software, by people who know how to make fitness businesses successful and who are tapped into the science of retention."
"Walla took care of all the nitty-gritty details, like moving all our studio information over. Even credit cards got taken care of, too, without any issues."
"Any issue we've raised has been taken seriously and handled by a knowledgeable and responsive customer service rep. It feels like a partnership, not a software vendor."
Arketa serves a real segment well. Here's how to know which platform fits where you are.
The #1 fear studios have about changing platforms is the migration. We've helped hundreds of studios switch smoothly.
We transfer your member data, payment histories, and credit cards through Stripe. No data left behind, no extra charges.
Your onboarding specialist walks you through a structured launch plan. A real person who knows studios, not a help article.
Studio owners consistently report that their teams adopt Walla almost immediately. Intuitive design means less training and fewer mistakes.
Your client data belongs to you, not to us. We'll help you bring it over, and you own it from the moment you land on Walla.

Book a 15-minute demo. No pressure, no commitment. Just a clear look at how Walla works for boutique studios like yours.