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Open your studio already in the black.
A done-for-you program for first-time studio owners. Website, software, ads, presale, and coaching, all handled by the team who built the software.
Between build-out, permits, hiring, and actually teaching, you're somehow expected to also figure out a website, Google ads, email sequences, membership pricing, and a presale strategy that fills your opening week. That's a lot for one person.
Most first-time owners try to piece it together from freelancers, templates, and late nights on YouTube. Six months in, they're still fixing what launched broken, and leaving real revenue on the table.
Launch by Walla is the other way. One team builds every piece of your launch infrastructure, runs your presale, and coaches you through it. You stay focused on building a studio worth walking into. We handle the rest.
No scrambling. No figuring out website builders on a Tuesday at midnight. We build every piece of your launch infrastructure while you focus on building a studio worth walking into.
A website that converts, built around your brand, live before your presale starts.
A presale strategy that turns early interest into paying memberships before you open.
Walla, set up the right way from day one. Not pieced together after opening.
Two coaching calls a month with an industry insider who has already done this. Repeatedly.
No ambiguity. No scrambling. Just a proven sequence that builds revenue and community before you ever unlock the doors.
Your landing page goes live. Leads start flowing. Walla is configured with lead forms, automations, and tracking, so you capture interest before you've sold your first membership.
Meta and Google ads go live. Presale waves open. Your automated email sequences nurture every lead. In-person pop-ups build community before you even have a space to meet in.
Schedule locked. Pricing finalized against real data. Campaigns optimized. You're on coaching calls twice a month making sure every detail of opening week is dialed.
Memberships sold. Revenue flowing. You walk in knowing the work paid off. When you're ready, you transition seamlessly into Walla's ongoing support.
Launch by Walla isn't a product anyone can sign up for. It's a six-month partnership, and it's only worth it when both sides are the right match.
Launch isn't the right fit, but Walla probably still is. The same team, software, and industry know-how powers hundreds of open studios.
Explore everything Walla does →Both tiers include Walla configuration, twelve coaching sessions, presale strategy, automations, schedule design, and pricing setup. The Full Program adds your website, Google Business Profile, and paid ads.
Ad spend is separate — paid directly by you to Google and Meta, typically $5K–$10K/month. Both programs span six months, beginning 5 to 7 months before opening. We'll talk timeline, modality, and fit on the intro call. No hard sell.
Tell us a little about the studio you're opening. If it's a fit, we'll set up a 30-minute intro call to walk through timeline, market, and which tier makes sense. No hard sell.