New programFor studios opening in the next 5 to 12 months

Launch
by Walla.

Open your studio already in the black.

A done-for-you program for first-time studio owners. Website, software, ads, presale, and coaching, all handled by the team who built the software.

750+
Boutique studios on Walla
4.9
Capterra rating, 25+ verified reviews
Founder-led
Built by a former studio consultant
Boutique-only
Yoga, Pilates, barre, cycling, HIIT
The Premise

You know how to teach. We know how to open.

Between build-out, permits, hiring, and actually teaching, you're somehow expected to also figure out a website, Google ads, email sequences, membership pricing, and a presale strategy that fills your opening week. That's a lot for one person.

Most first-time owners try to piece it together from freelancers, templates, and late nights on YouTube. Six months in, they're still fixing what launched broken, and leaving real revenue on the table.

Launch by Walla is the other way. One team builds every piece of your launch infrastructure, runs your presale, and coaches you through it. You stay focused on building a studio worth walking into. We handle the rest.

What's Included

Done for you, start to finish.

No scrambling. No figuring out website builders on a Tuesday at midnight. We build every piece of your launch infrastructure while you focus on building a studio worth walking into.

Your digital presence

A website that converts, built around your brand, live before your presale starts.

  • Custom website, designed and built
  • Google Business Profile setup and optimization
  • Meta and Google ad campaigns, live from month one
  • Landing pages and lead forms, ready to convert

Your presale machine

A presale strategy that turns early interest into paying memberships before you open.

  • Full presale campaign with copy, cadence, and strategy
  • Automated email sequences, already written
  • In-person pop-up event planning and support
  • Lead tracker configured and ready to capture

Your software, configured

Walla, set up the right way from day one. Not pieced together after opening.

  • Full Walla platform access, early
  • Membership plans and intro offers, priced to convert
  • Class schedule designed for your modality and market
  • Automations, waitlists, and booking rules configured

Your business strategy

Two coaching calls a month with an industry insider who has already done this. Repeatedly.

  • 12 studio success coaching sessions over six months
  • Pricing and packaging strategy for your market
  • Opening week plan: staffing, promotions, KPIs
  • Ongoing guidance all the way to opening day
Your Six-Month Roadmap

A clear path to opening in the black.

No ambiguity. No scrambling. Just a proven sequence that builds revenue and community before you ever unlock the doors.

01
Months 1–2

Foundation

Your landing page goes live. Leads start flowing. Walla is configured with lead forms, automations, and tracking, so you capture interest before you've sold your first membership.

02
Months 3–4

Momentum

Meta and Google ads go live. Presale waves open. Your automated email sequences nurture every lead. In-person pop-ups build community before you even have a space to meet in.

03
Months 5–6

Sharpen

Schedule locked. Pricing finalized against real data. Campaigns optimized. You're on coaching calls twice a month making sure every detail of opening week is dialed.

04
Opening Day

In the black.

Memberships sold. Revenue flowing. You walk in knowing the work paid off. When you're ready, you transition seamlessly into Walla's ongoing support.

60% of my net new intro-offer sales are self-serve since the new website. New people are just showing up.
KevinDesert Moon Yoga · Walla studio since 2024
Who It's For

Not for everyone. On purpose.

Launch by Walla isn't a product anyone can sign up for. It's a six-month partnership, and it's only worth it when both sides are the right match.

This is for you if

You're building your first studio from scratch.

  • You're opening a Yoga, Pilates, Barre, Cycling, or HIIT studio in the next 5 to 12 months
  • You're capitalized and focused on opening strong, not cheap
  • You're deeply passionate about your modality, not a marketer or a developer
  • Your team is small or solo, with no dedicated ops or marketing on day one
  • You want one partner running your launch, not six vendors to manage
Launch might not be the fit if

You're further along, or you have it handled.

  • ×Your studio is already open and running
  • ×You have a team, agency, or co-founder already handling marketing and ops
  • ×You're opening in less than 3 months and need something faster than a six-month build
  • ×You'd rather build the website, ads, and copy yourself
  • ×You're still shaping your concept: modality, location, or business model

Launch isn't the right fit, but Walla probably still is. The same team, software, and industry know-how powers hundreds of open studios.

Explore everything Walla does →
Choose your program

Two ways to launch.

Both tiers include Walla configuration, twelve coaching sessions, presale strategy, automations, schedule design, and pricing setup. The Full Program adds your website, Google Business Profile, and paid ads.

Software + Strategy
For owners with a website already handled.
$5,299one-time
Or $1,042/mo over six months
Included
  • Six months of Walla with full configuration
  • Done-for-you presale copy and sequences
  • 12 studio success coaching sessions
  • Schedule design and pricing strategy
  • Pop-up event strategy
  • Lead tracker and automations configured
Apply for this tier

Ad spend is billed to your account and not included. Both programs span six months, beginning 5 to 7 months before opening. We'll talk timeline, modality, and fit on the intro call. No hard sell.

Questions, answered

Good questions. Real answers.

How far out should I start Launch by Walla?
Most studios see the strongest results starting 5 to 7 months before opening day. That gives us time to build your website, run a proper presale, and optimize ads before you open. If you're further out, we'll build a custom timeline. If you're less than 3 months away, we'll be honest with you about whether this is the right fit.
What if my opening date moves?
Build-out delays happen. Permits happen. We'll adjust the timeline with you rather than leaving you stuck with a presale that's running six months early. Your coaching sessions and campaign optimization continue through the delay so you open into demand, not silence.
Do I have to stay on Walla after the six months end?
No lock-in. When the program ends, your studio is set up on Walla and you decide what's next: continue on a Walla plan that fits your size, add ongoing professional services, or take it from there yourself. Your data, website, and campaigns are yours. We'd rather earn your stay than require it.
What modalities does this work for?
Launch by Walla is built for boutique fitness, specifically yoga, Pilates, lagree, barre, indoor cycling, and HIIT studios. Every piece of the program, from ad targeting to membership pricing strategy, is calibrated to those modalities and what actually converts in them.
Is ad spend included?
No. We build, launch, and optimize your Meta and Google campaigns as part of the Full Program, but ad spend is billed directly to your ad account. On the intro call we'll walk you through what we typically recommend budgeting based on your market and opening timeline.
What's the difference between the two tiers?
Software + Strategy covers everything: Walla configuration, coaching, presale copy, automations, schedule, and pricing. The Full Program adds the pieces that sit outside the software itself: your custom website, Google Business Profile management, and paid ads campaigns. If a friend is building your website, the lower tier is a great fit. If you want it all handled, go Full.
Who will I actually be working with?
A dedicated Walla strategist who has launched studios before, plus the design, ads, and onboarding specialists running the work behind the scenes. One point of contact, not a support ticket queue.
Apply

Let's talk about your studio.

Tell us a little about the studio you're opening. If it's a fit, we'll set up a 30-minute intro call to walk through timeline, market, and which tier makes sense. No hard sell.

  • Response within one business day
  • Free 30-minute intro call, no obligation
  • Honest assessment. We'll tell you if we're not the right fit