Walla Retention Suite

Your members already have habits.
Now you can see them, reward them, and keep them.

Loyalty, challenges, and streaks live natively inside Walla. No punch cards. No spreadsheets. No third party tool to bolt on. Just one place to build the behavior that keeps members coming back, tracked automatically and tied to your revenue.

22%
Retention lift from gamified loyalty programs over traditional marketing
Capillary
15 to 40%
Higher lifetime value from loyalty members compared to non members
LoyaltyPass
4.8x
Average return reported by loyalty program owners, 90% of whom report positive ROI
Paytronix
85%
Of consumers prefer brands that run gamified loyalty programs
Growave
The problem

You're already running a retention program. It just lives in a drawer.

Every studio does this work. The bingo printouts, the sticker board by the front desk, the spreadsheet where someone tracks who has earned a free class. It works until it doesn't, and it never tells you whether any of it moved the numbers.

Half of new members quit before the six month mark, and members who attend fewer than four times in their first month have an 80% chance of cancelling. That early window is where habits either form or don't.

Source: Regulr

Rewards depend on someone remembering

Eligibility takes a manual audit of attendance. Fulfillment happens outside whatever system you're using, which means it happens late or not at all.

Nobody knows who's actually enrolled

There's no record of who joined a challenge or where they stand, so participation is a guess and the leaderboard lives on a whiteboard.

Loyalty means paying for a second tool

A bolt on platform holds your points data, charges you separately, and reports on itself instead of on your business.

Members lose momentum between visits

The app only handles booking. There's nothing that helps a member build a routine or see the one they already have.

What's included

Three ways to build the habit, all in one place.

Studios configure and manage everything directly in Walla. Member activity tracks itself, so the program runs whether or not anyone remembers to update the board.

Available at launch

Loyalty

Decide what earns points and let Walla handle the rest. Members accumulate for the actions you actually want to encourage, and your team redeems from inside the platform.

Studio configured point earning actions
Manual reward redemption
Points expiration rules
Referral completions can feed points
Available at launch

Challenges

Run the programs your community already loves without the printouts. Three formats cover most of what studios build by hand today, with reporting that tells you who showed up.

Leaderboard challenges
Milestone challenges
Bingo challenges
Front desk managed entry fees
Challenge reporting
Coming next

Streaks and Goals

Members set their own weekly visit goal and watch the streak build. It's entirely client side, so there's nothing for your team to configure or maintain.

Client set weekly visit goals
Attendance streak tracking
No studio setup required

You're not buying a points tracker. You're investing in the members you already have.

01

Know your members, reward their loyalty, keep them coming back

One platform holds the attendance data, the reward rules, and the record of who's participating. Nothing lives in a separate system that doesn't talk to the rest of your business.

02

Recognize the streaks, check ins, and milestones members care about

Rewards tie to real tracked behavior, not to guesswork or a manual audit. Members see progress they earned, and your team never has to reconstruct it.

03

Watch it show up in your numbers, not just a leaderboard

Attendance lift, plan purchases, and participation report together, so you can see which programs translate engagement into recurring revenue and which ones just look busy.

Reporting

The part a bolt on tool can't do.

A separate loyalty platform can tell you how many points people earned. It can't tell you whether those points brought anyone back or sold a single membership. Because the Retention Suite runs on the same data as the rest of Walla, engagement reports against the outcomes you actually run the studio on.

Explore Walla reporting
Attendance lift among program participants
Plan purchases tied to engagement activity
Participation and enrollment by challenge
Points earned, redeemed, and expiring
How studios handle this today

Three options, and only one of them reports back.

The manual workaround

Punch cards, whiteboards, and a spreadsheet someone maintains between classes. It's free, it's flexible, and it quietly costs a few hours a week plus every reward that slips through.

A third party bolt on

A dedicated loyalty tool adds a monthly line item, a second login, and a data set that sits outside your studio software. Several platforms still depend on one to offer loyalty at all.

Native inside Walla

Loyalty, challenges, and habit building configured where you already run scheduling, payments, and reporting. One system, one data set, and engagement measured against attendance and revenue.

Looking for referrals?

Referrals is part of the Marketing Suite, not the Retention Suite. The two connect, so a completed referral can feed loyalty points, but they're sold separately.

See Marketing Suite
FAQ

Questions studios ask first.

Do I need a separate loyalty tool alongside this?+

No. Loyalty runs natively inside Walla, using the same attendance and purchase data as the rest of your studio. There's no second platform to pay for, log into, or reconcile.

Are referrals included?+

Referrals is a separate feature sold as part of the Marketing Suite. The two work together, so a completed referral can earn a member loyalty points, but referrals are not part of this suite.

How much setup does my team have to do?+

Loyalty and Challenges are studio configured, so you decide what earns points and which challenge formats to run. Streaks and Goals is entirely client side, meaning members set their own targets and your team configures nothing.

Can members redeem rewards themselves?+

Not at launch. Reward redemption is handled by your team inside Walla. Client facing redemption is on the roadmap.

What kind of reporting comes with it?+

You can see attendance lift among participants, plan purchases connected to engagement, and participation by challenge. That connection between engagement and revenue is the part a standalone loyalty tool can't give you.

Which studios get the most out of it?+

Membership driven studios, often with more than one location, that are already running an informal loyalty or challenge program by hand or paying for a bolt on tool to do it.

How much does it cost?+

[PRICING TBD. Placeholder until the suite price and its relationship to Marketing Suite pricing are finalized.]

The members you keep cost less than the ones you replace.

See how loyalty, challenges, and habit building work inside the platform you already run your studio on.

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