Beyond the Challenge: Build Habits That Keep Members Coming Back
Challenges are a great way to boost energy in your studio, but the real magic lies in using them intentionally to shape long-term member behavior. Join Walla CEO Laura Munkholm and Radiance Yoga Owner and American Yoga Council Coach Shannon McCasland for a tactical session on leveraging challenges across the entire member journey. You’ll learn how to transform short-term excitement into lasting routines, drive consistent attendance, and stop member churn before it happens—plus get a first look at how Walla’s new Challenges features simplify the entire process.
Three things you can set up this week.
Strategic timing & formats
How to launch targeted challenges, from bingo cards to utilization goals, around seasonal slowdowns, underutilized class times, and new member onboarding.
Retention & re-engagement
Practical tactics to catch declining attendance early and use personalized challenges to re-engage members who are quietly slipping away.
Habit-building systems
Strategies to guide members toward their "anchor classes" so a short-term campaign becomes a permanent, long-term routine.
If you only have two minutes.
What's in the session
Your host
Walla is like the Apple of booking software. It simplifies what other companies have made too complex.
Common questions
Is this webinar free?
Yes. Every Walla webinar is free to attend live and free to watch on demand afterwards. All we ask for is your email address. There is no card and no trial attached.
Do I get the recording if I cannot attend live?
Register anyway. We email the replay to everyone who signed up within a day of the session ending, and it goes into the on-demand library shortly after.
Do I need to be a Walla customer?
No. These sessions are about running a studio, not about our software. Most attendees are on another platform when they join.
Who is this for?
Owners and managers of boutique fitness studios, whether you run one location or several.
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