Walla Office Hours: Is your studio showing up when people search for you?

0:04 Hi, everyone. Thank you for joining us for today's office hours. We're gonna give it a few minutes for everybody to join, and then we're gonna get started here shortly. Alright. As people are joining us, I'm just gonna go over some of the, you know, the housekeeping rules. Over on the right hand side of your toolbar, you'll see two options. You'll have chat. You'll also have q and a. Please use the chat to engage with us, engage with the other people on this call, make it engaging and fun, But please keep all your questions within the q and a. It's very easy for it to get lost if they're put into the chat. So once again, please try to keep those questions into the q and a tool for us. Now as far as the recording today, we are gonna be going over quite a cool session. You guys will get the recording after the session. It'll be within twenty four hours within your email box. Use that and send it to your friends. I don't you know, use the session however you would like, replay it, take away some of the tips and tricks we're gonna go over today. But today, we are focused on one main thing, and that is how you show up, how you look, and how you convert.

1:25 Our team of experts are gonna be walking you all through things that will drive bookings, across your digital footprint and share a few practical tips that you guys can put into play to enhance your digital presence. Now next, I'm gonna go ahead and introduce our guest speakers today, starting off with Jessica. Jessica is the head of growth of platforms and media here at Walla. She's got fourteen years of experience driving revenue across both software platforms and local businesses. She specializes in paid media, SEO, and building scalable growth marketing products to help studios attract, convert, and retain more members. Next, we will be hearing from Ellen. Ellen, as well as lead website designer, creating beautiful experiences that bring the brand stories to life. She combines creativity, strategy, and problem solving to, help studios turn thoughtful and visual systems into websites that drive new member growth and offer stronger and simpler digital experiences for their clients.

2:24 I am Jade Branson, product marketing manager, from here at Walla. And I'm gonna be here to moderate so you guys will see me at the end to go into q and a. As you're putting those questions in the chat, just know that we will be getting the q and a today at the end of the session. So stick around for that. Now, let's go and get things going so we get enough time for the q and a. Jessica, I'm gonna hand things off over to you. Thanks, Jade. Hello, everybody. I wish I could see your faces, but I can see your names. Thanks for joining us today. We're going to be going through how prospective students discover your studio and more importantly, where you could be unintentionally losing some of them. And so by the end of this, I hope you can identify for your own studio where you might be leaking visibility, trust, or bookings. So we're gonna start with how prospective students sign find you. They go to Google and type in something near them, and they show in the search results a local map pack. This is your Google business profile. What you're seeing right here, there's three rankings.

3:30 Most people end up clicking here and actually going through, looking at your information, and going through into your website. If they don't click here, they can scroll down and see the search engine results. This is where your website shows up and how it ranks. So most of the owners think that discovery actually happens on Instagram or their website, but for net new clients, it most always starts on Google. Your Google business profile is often your first impression. And so if something in here breaks, nothing else really matters. And as you can see, I know it's not on the screen right now, but there's there's three spots there. That is, like, the prime, most important real estate you have for local discovery, and only three studios get to show up there. That's it. And this isn't luck. This is Google understanding what you offer and deciding based on your profile who shows up here. So the most common leaks we see or problems we see across studios are not showing up in this map pack, which means you have a an issue with your Google business profile. You're not ranking in search results, which means you have an issue with your website and SEO.

4:47 Your web flow is maybe confusing and you're missing you're mixing bookings or you don't have an automated review system. And what I want you to understand of these is these are not separate. These are all stacked, and, you don't normally have a demand problem. What you really have is a demand capture problem. So when your profiler and your Google business profile and your website are totally essential, they're not just nice to haves. They are actually your primary acquisition channels for customers. And you can see here in the stat we have, from a really reputable, research company, Sozy, that, the local pack, that's the people refer to it as the local pack, the map pack, the three pack. It's kinda called all the different things. But if you're in there, you receive a 126% more traffic and more actions from prospective searchers. So, again, this is the highest leverage positions in your entire marketing funnel, not your Instagram, your Google business profile.

5:59 So I'm gonna go into a little bit more about how this works and how you get discovered. These are actually direct quotes from some studio owners, maybe some of you actually on the call today. And most people feel like Google is a black box. And to be fair, this is totally fair or this is totally fair because it's constantly changing. Like, last year alone, we had dozens of incremental updates that they made, five to 10 major updates that they made. But the good news is the fundamentals are staying the same, and we are here to help. So Google is trying to show the most relevant, trusted, and active businesses. So let's dive into this a little bit. These are things that they actually do share with us. So it comes down to these three things. So what is it rewarding? Relevance. How well does your studio match what that searcher is actually searching for? Prominence. How well is your or how well known or reputable is your studio online and offline?

7:03 This is all your trust ranking factors. And then proximity, which is really just how close you are to the searcher. And we're gonna focus today on the things that we can impact, which are relevance and prominence. You can't really impact how close you are to the searcher. However, you do wanna make sure your search area is, up to date on or sorry, your service area. So let's unpack these a little bit, how they show up in the real world. Google is reading your profile, like, content, and it's increasingly using that in AI and with AI to understand it. So with relevance, it's looking at your business information, the description you use in your profile. Are you using the right keywords? Are you using natural language? Prominence, again, it's all those chest signals that you're sending with your ratings and reviews. Directory consistency. Directory is just what we call it in the digital world of really the all of the information across the Internet and making sure that those things are the same, and they're they're consistent across the Internet.

8:12 And then updated content, frequent engagement, and this is really the biggest shift we're seeing this year is moving into that activity and engagement signaling that we are a prominent business. So we're gonna unpack a couple of these a little bit more here, starting with reviews. I think most of you know that you need reviews and that you need and want high star ratings, and that is accurate. But I think a common misconception is that we think that if we have those, that we're all good, and that is not true. What Google is looking at is actually the velocity of your reviews. So Google wants to see that you're getting consistent reviews, that they're frequent, and then also that there's the engagement there. So you're actually online, you're responding to those reviews, positive reviews, or not. And so Google is actually reading your reviews and pulling out the themes. So if people are consistently mentioning something about the instruction or beginner or these keywords, AI is pulling those out and starting to highlight those.

9:25 So this is why automating review ask, review request is really important. We can do that for you in the marketing suite because we wanna identify when that right time to ask for that review is. You wanna make sure that you're asking for the right things. You're ranking and improving your SEO with these keywords and that you're asking for the right time and making sure that this is automated is, taking, you know, the onus off your front desk and making sure that it's actually happening, and we're hitting those velocity and engagement markers. So profile in your profile information and completeness. Google favors profiles that clearly describe what they offer and this just helps Google match your studio to what the searcher is searching. I often tell business owners you have to kind of put your Google business hat on and think, like, what are they actually trying to accomplish? They wanna get that searcher to what they're searching for as fast as possible.

10:26 So if somebody is searching a keyword like La Gris near me or yoga for beginners and you don't have that in your profile, Google has no reason to show your studio. So studios that are actually winning here are very intentional about the words they use, the services they list, how clearly they describe their offering, and all the details as it relates to their business. Okay. Activity and engagement. This is actually the most common misconception I see in here when I'm talking with studio owners. I think a lot of people think that, you know, I my profile is set up, so it's optimized. And this is this is really not true, especially as we're seeing some of these changes and updates, towards the end of last year and this year when we're really focusing on engagement. So Google no longer wants to reward businesses that just exist. It rewards businesses that are active. And what does activity look like? So actually posting posts. I know you're thinking about posting on your Instagram. Are you also posting on your Google business profile? Because that matters.

11:40 Photos and videos, are you posting those? Even getting user generated photos and videos, those even better. Google, I have this in quotes, like, updates or suggestions. So these are things that the Google API will actually push to your profile based on some information it's finding across the Internet or directories. And if you're not actively reconciling that, Google will see that as inactivity. End user engagement. So this is kind of, goes hand in hand with actually being active because the more you have on your profile, the more opportunity users have to actually engage with your profile. So I showed sort of the stack ranking before, but, really, this is a total flywheel, which is capturing users and getting more reviews and pushing them back into how that helps you rank and show up again. So, I've talked about Google, and the next thing that people do is hopefully that they get those trust signals and they actually click into your website. And so this is where that decision actually takes place to try your studio and where that happens. So I am going to hand it over to Elle to talk about, how to make your website visible and convert.

13:01 Thank you, Jessica. I think I'm unmuted. Hi, everyone. I do wish I could see your faces. I'm Elle. I am the website designer at Walla, and I'm gonna walk you through kinda specifically what you can do with your website to help you show up in search results. Obviously, your Google Business Profile and getting into that three pack like Jessica showed us is the best driver for traffic. It's free. You know, you're not paying for ad traffic. And once that flywheel starts going, it's kind of a self fulfilling prophecy. There's three kind of zones you wanna optimize on your website, and it can be a little tricky because we're gonna look at SEO optimization and AI optimization and then optimizing for the actual user on your website. And, unfortunately, those three buckets, they all need slightly different treatment. So your website kinda has to do a lot of different jobs. We'll start with SEO. SEO has been around for a long time.

13:59 For anyone who doesn't know the acronym, search engine optimization. So we're optimizing for ranking in that Google search. When people type in yoga near me, legris for beginners, we wanna make sure your website specifically is showing up and linked to that Google business profile so you start to get that flywheel effect of organic traffic feeding into reviews, feeding into new member growth. To start with SEO, because it is a huge black hole of information, I always recommend my studio owners start with what they know about their own business. You know, you are the expert of your own business. So that's kind of where you should start. You wanna make sure your website has all the information that people searching for your business want to know. Typically, that's how are they actually discovering your studio, why do they want to come, what are they looking for. You know all of your local neighborhoods. Sometimes it's not San Diego yoga. They're looking for Ocean Beach yoga. They're looking for Mission Bay yoga. They're looking for Del Mar yoga. You know, you have local neighborhood names that are maybe not in the ZIP code, but are talked about in your communities. So you can infuse all of those local keywords into your website as well as your Google profile when you're building out your content.

15:18 You also can think about what your clients and your current community want out of that studio experience. You know, if you know your community and your ideal audience are beginners, are moms, are career people, are young people, college students, you can cater those keywords on your website to your specific audience and will help you rank for more search results than just yoga near me. The other really strong tool that you should use is an SEO dashboard of any sort. Some website platforms have SEO dashboards, some don't. I believe Walla's website platform has a fantastic one, which is what you see here. And that will really help you check and make sure you have all of the technical SEO items covered. There's a lot of technicalities around metadata, background information that Google is searching for that your users don't really see, that you wanna make sure you have those things covered. And a dashboard can help you track. Do I have my image tags? Do I have my h ones? Do I have unique meta descriptions and title tags in every single page? It's a lot to keep track of. So a dashboard can really help flag what's missing, what's broken, what's important, and what's not.

16:31 Do you wanna toggle the slide, Jessica? A quick pro tip that I just like to show people this example. Like I said earlier, we have to optimize the website for SEO and for AI and for your users, and that's not always the same content. So the quickest wins you can do for SEO is go through your website and make sure all of your images and your buttons have tags or links. Typically in most website editor platforms, if you click into an image setting or a button setting, there will be a field for metadata or tagged information. And that's where you can add more description about the image or the link that your users won't see on the website, but what Google is looking for. Obviously in this example on the left we have a beautiful search result and mobile website but that's not what Google is looking for. Google is looking for the background information hidden underneath every single element. So, you know, you can Google till the cows come home on SEO, but making sure you have that tag data on all of your elements is really kind of the first lift you wanna do when you're looking at your SEO before you hire an agency, before you, you know, buy the books.

17:49 Make sure you have all of your tagged data on your website. Once you've dealt with SEO, we're gonna move on to AI optimization. You'll also hear AI optimization called GEO or AEO. AI is new, obviously. Everyone's very excited about it. We use the term GEO to mean generative engine optimization. So we're optimizing the website for those generative engines. You know, if someone's in chat g p t looking for yoga or how should I, you know, get stronger? I wanna be more flexible. How should I adjust my lifestyle in San Diego? You want to show up in those AI results. AEO stands for, oh, advanced engine optimization. Very similar. There's a lot of acronyms. I guarantee you next week, there'll be seven more to talk about AI optimization. But just to clear up, if there's a lot of acronyms swimming around your head, typically, they're all talking about AI in some capacity. Lucky for us, AI optimization shares a lot of content with SEO. So the SEO work you've done, you're not at a loss. You know, it's a good ground to start off of. But AI specifically is looking for consistent information across multiple channels, not just on your website.

19:14 You know, SEO is crawling your website specifically to make sure Google can see all the metadata. AI wants to know, is that data on your website consistent with your social media platforms, your Google business profile, if you have a Yelp, if you are posting a blog, if you're showing up on Reddit. AI is infamous for scraping as many possible channels as it can, and it wants to see consistent information. The best place to start is just making sure your hours of operation, your addresses, your pricing, your class styles is not outdated anywhere. If AI can find an old sale page or landing page live from, you know, Black Friday twenty three, that deranks you on AI because AI now believes that you are outdated or not keeping up with your content. Recent and relevant content updates. Not only does your information need to be consistent, but it needs to be recent. AI knows how recently you've posted or updated your website, how recently you've posted or updated your profile, your social media, you're responding to reviews.

20:27 If it's not seeing recent updates and posts across all of your channels, it's not going to favor you in AI results either. A word of caution is not to post willy nilly. That used to work a decade ago is just posting just to post. But if your content isn't relevant to your search audience, AI knows that as well. They're clever. So we wanna make sure you're posting often and making all of your content on your website relevant to your audience, and you're posting and updating frequently enough so AI believes your business to be recent. The other two tricky things with AI optimization is making sure FAQs exist and you have schema enabled kinda throughout your site. Schema is what tells AI what data is what. Obviously, a user reading your website knows what a class description is. AI doesn't necessarily. So making sure you have clear FAQs for, you know, hot topic questions that would show up in AI, as well as making sure all of your schema is enabled on every site is a thing that will help you with your AI optimization, as well as an LLM text file.

21:47 LLM stands for Language Learning Model. A text file is just a raw data file that lives on your root domain. It's a very technical thing. Users won't see it. You won't see it on someone's website, but AI does look for one because it helps AI know how to navigate through your website and what everything means. If you toggle to the next slide, Jessica, there's an example of what an l m text file is. And a pro tip I have for you guys is just have AI generate one for you. They don't have to be super fancy. You don't need to go take a course to understand AI and how AI handles data on your website. You can have ChatGPT generate a text file to publish on your website. It'll look like something on the right, strings of text, lots of code. None of this will be read by a user, but it's something that helps AI have confidence in your website to float it in AI results. The other pro tip I love to recommend people try, and you can even try this now if you have a moment, is go into your preferred AI bot of choice. Go to ChatGPT or Claude or whoever, and ask them what it knows about your studio.

23:03 And that will be a very revealing tell to what AI actually knows about your website, what it can glean from your website. And if it comes back and says something ridiculous or outdated or wrong, or it's missing information, that's kind of your first clue that you need to be adding more content to your website or your Google business profile or social or all three so that AI is more confident in your studio and actually reflecting what you want it to be reflecting to your audience. So, SEO and AI, all very technical. I know it's a lot to digest. This stuff is very complicated, and the best practices change almost every day. But I don't want you guys to be overwhelmed starting with what you know about your business and what you want to be communicating. And then getting that content across all your channels updated and consistent is really the best place to start. The more fun stuff is optimizing your website for the actual user that lands on your website.

24:12 If any of you have worked with me before at Walla, you'll hear me shout this from the roof tops. I always say your website has two jobs. The first one is to generate and convert the new leads. So Jessica explained how we get all that beautiful search traffic into your website. Once they get to your website, what do you do with them? Your website's number one job as a tool is to generate and convert those leads. So when a lead lands on your website, you wanna make sure they have a clear path to conversion. Conversion would be booking a class, purchasing an intro offer, filling out a form so you can contact them later. Whatever makes sense for your business. That is the number one job for your website. The second job of your website is to really make it easy and painless for your existing clients to book. Jessica, I think if you tap that one, you'll get a number two. Obviously, your current users, your current members are using your website as a tool to book class and show in show up.

25:17 They wanna manage their account. They wanna sign up for memberships, buy a class pack, manage their own schedule. Your website is still a tool that your current members use, so we also need to make sure we're taking care of your current members. They're having a lovely experience when they're on your website, and they're not getting frustrated or hitting roadblocks trying to book a class or manage their account. So for both of those jobs, we need dedicated pathways designed on the website to accomplish both of those goals. I'll talk a little bit about the first one on the next slide. Generating converting new leads. So the simplest way to do this, and we could find all sorts of ways to capture your new leads and convert them, is making sure you have a landing page or at least clear direction on your homepage for new clients, for new leads. You need to put yourself in your lead's shoes and say, okay. If I'm brand new to this studio, brand new to yoga, brand new to whatever modality, what do I need to know to feel confident to be able to book and convert right away?

26:27 Simplest way to do this without overthinking it is throwing a button on your home page, a pop up, a button, a banner, anything that's easily accessible without scrolling and reading that says, if you're new, here's how to start. For most of us, that's an intro offer, whether it's first class free, first week $20, first month half off. But we really want to make it as frictionless as possible for your new students to know where they're supposed to go on the website. So many of our websites are beautiful and exciting and have lovely branding and fantastic photos. But if new people don't know where to go once they get to your website, you're going to lose them. Especially in this day and age, we'll have goldfish attention spans. If someone's sitting at brunch talking to yoga or talking to their friends about yoga, oh, I should take a class, maybe the studio, and there's not a clear button on their phone for, you know, the intro offer, they're gonna bounce. And it's really hard to get those people back.

27:23 For the second goal, which is making your current users happy, is in the same fashion. The easiest way to do this is think about what your current users are doing. Most of them are coming to your website to book a class. Make sure make sure you have a book a class button on your home page in the navigation on both desktop and mobile where they can one click get into a class schedule. If you're an appointment based business, maybe that's book an appointment, preserve a time, you can call it whatever you want. But I usually want us to have a one click access to both that intro offer landing page, as well as the schedule page for existing clients. On that note, I will have you all do an exercise and pull up your studio's website on a computer if you have one in front of you and on your mobile phone, and do the one click test. Once you have both homepages up without scrolling, without touching the website at all, I want you to look on both devices and see if there's an obvious button or path for an intro offer for your new leads and to book a class or appointment for your existing clients.

28:48 If there isn't, that is absolutely the first place you should start, is just making sure you have a one click access for both buckets of people on your website because that is where I see so many studio owners lose traffic right away. You know, they have a beautiful website. They have all this content. But if you can't capture someone in the first click without them having to scroll and dig and research, that's how you lose them. We do have a Helen, really fast. We do have a poll right now that asks you if you pass that one click test. We're just really curious. So if you guys wanna go ahead and engage and just let us know if you passed, it's just for us to know. I am super curious to see the results of this poll. But take a few seconds and actually do this. It's a really good way to tell the health of your website. And if there's something missing, if there's a you're missing a button or a landing page for an intro offer or something's not accessible on mobile, that is a good tell for the first place to start.

30:00 Okay. A lot of you have healthy websites. This is good news. A handful of you are missing at least one of the buttons on maybe one or two devices. So interesting. And this is where it gets a little tricky. We all are very scrappy. You know, there's infinite number of website platforms out there, and they all have beautiful templates that, of course, we want our websites to feel beautiful and functional. But they're not all optimized for your specific business model or for the fitness studio industry. So these are things that, you know, if we just set up a template without thinking too much about it, we're gonna miss those user flows. So thank you everyone for participating. And hopefully, those of you that found you're missing a button or something responsive on mobile or desktop, it's an easy thing you can go this afternoon and tweak it to improve your funnel. I do wanna mention there is a third goal for your website, and we want our websites to be beautiful.

31:07 Again, if you've worked with me, you've heard me say this. Websites are so personal. It's where your branding shows up. It's where your photos of yourself, your studio, your team, your community show up. And we wanna be proud of our websites, and we want them to feel professional, feel lovely, you know, reflect our community culture. And that should be table stakes. I there are so many tools out there now to create beautiful websites, and it is important. Websites need to be professional. They need to garner that trust of, like, oh, this business knows what they're doing. I'm going to have a lovely experience. I know what to expect when I walk in the doors because of the experience I've had on the website. They're speaking to me. The tone of voice is accurate. However, if your website is not making it easy for those new leads or existing clients to interact and actually convert into real members, it's not doing its job and branding is not going to help you.

32:07 I hate to say that because I'm a designer and the brand and the beauty of websites and how unique they can be to each studio is what brings me joy. But again, websites are not just a pretty face. They are a marketing tool and they are your best, strongest marketing tool. So until you optimize the user experience for new leads and conversions and your current members, Beautiful branding is not gonna help you. Short and sweet. I believe that is the end of my spiel. Do we have any questions? I think Jade's gonna jump back in here, and get some questions going for both Jessica and I. Good job, guys. Well, thank you for all that information. I feel like I learned a lot too. Do have quite a few questions in the chat, and I did have some questions coming into this that people had asked me. There's some studios that are local to me, and so I wanted to bring those for everybody to learn from as well.

33:11 So let's go and start off with the first one. Let's see here. Is FAQ literally an FAQ section on your website, or is that a back end thing on your website? The short answer is both. The FAQ is an FAQ section on your website. However, depending on the website editor you use, lots of these editors have widgets or elements that you will drop your information into to kinda create that animated accordion effect. It's very typical for FAQs. So you want to make sure if you're using some design element like that, it is readable by the robots and the powers that be. If you just drop text onto a website page, yes, it's readable and that is what AI is looking for. But you have to be careful with some of those fancy branded things. Obviously, if the picture of your FAQs or it's in a weird animated widget that's not readable by robots for whatever reason, you wanna make sure it's also enabled on the back end.

34:18 So not an easy answer. You really need to go into your own individual website and make sure the setup of your FAQs is readable by the robots. Sometimes it is, sometimes it isn't. It really depends on your platform. Great question. Yeah. Those are your question. Going off of it depends on the platform, somebody currently uses Wix. They were curious if Walla has our own web editor, or CMS. We do have our own web editor. We have a solution similar to Wix. If you've used Wix, Squarespace, GoDaddy, there's a zillion out there where you can, you know, jump in, set up your own template, drop your content in. We do have our own website editor. However, we have an editor that's built on top of a custom website. So if you purchase the website with Walla, we will custom develop it and build it and design it from the ground up specific to your studio. We don't have templates to use. It's part of a, you know, a review and design process with myself.

35:17 But once that website is built and designed for your studio, you do have access to the website editor to then go in and manage your content directly. So it's it's a beautiful marriage between, you know, a self serve drag and drop editor like Wix and a custom agency style website, but you still have access to your custom template. Nice. Okay. Next question is what exactly is a tag? Is a tag great question. A tag is text that is attached to an element of your website. It can be a text element, an image element, a button, but it's text that's hidden from the physical view of the screen, but it's inside the code of your website. Users obviously don't see that back end code, but AIs and Google bots do. And that's how we can tell Google, for example, what an image of a woman doing yoga is. You know, Google can't look with eyes at an image, but you can tag the image in the back end of the code to explain this is a picture of a woman doing yoga.

36:29 Alright. Thank you. That was a good question. That was a good question. So a couple of questions that I had before coming in here. And I think this one might fall under you, Jessica. You know, back in the day, Google business profile or in Google, just like posting to Google was really important. If you post consistently to Google, what is consistent? Is there overkill for posting to Google? It I would not say there's any overkill. So I think I was really trying to make the point that more and more we are seeing Google rewarding activity and engagement. So I would say at least once a week at minimum. If you're I think that the really easy thing for studio owners to do and other businesses I've consulted with is just say, if you're thinking about posting on Instagram, if you're thinking about posting anywhere else and it's relevant to Google searchers, also cross post that to Google business profile.

37:28 So you wanna be there engaging frequently, and there is no too much when it comes to Google as long as it's relevant. Do you have any recommendations, Jessica, on Google reviews? I think that's something that, like, a lot of studios struggle with. And, you know, how can they get those reviews and get with the right person at the right time? Yeah. For sure. So, actually, just wrote an entire blog post on this that maybe we could send in a follow-up. But, I think there's some key things. Like, you wanna make sure that, again, what Google is rewarding is velocity, so consistency frequency. And so we're not relying on you or your front desk staff to be saying, hey, like, can you can you leave me a review? Are you happy? We wanna know when that is and we wanna know what to ask them for and why. And so the majority of you, I bet, already have a pretty good idea of when that would be for you.

38:23 If it's end of, seventh visit, if it's end of twelfth visit, a certain actual activity that they've done or thing that they cost that they've taken or somebody they've seen at your business, what is that trigger where you would then say, okay. I know that person is happy. I'm gonna go ask them for a review. And so we can identify that. We can work with you to identify that and set it up in your marketing suite if you have marketing suite with Walla, and we can automate that review request. And, again, it matters what you ask because the keywords the reviewer uses matter. They're actually writing your SEO now. So we can work with you on some of those templates and how we want to ask for that review. That's part of the service that we offer. Also in the blog post I just mentioned, there are a couple just table stakes ways to ask for those via SMS and via email. Thank you. I think that's a good segue into the next part, guys. I'm gonna put one more poll up on the screen here, and then I'll get to the last couple questions.

39:34 If you're ready to take that next step with our team, Ellen and Jessica both offer these professional services where they work with you more one on one to really help out your website and SEO strategy. So just please go and answer this for us. So if you are interested, we know to reach out, and help you along that journey of growth. So now the next question we have here so please go ahead and take that time. Answer that question for me on the poll that you guys see on your screen. Thank you. I see people are interacting. But let's get to those last questions while that is posted. So, if let's see. What should the FAQ so this is gonna be one for you, Ellen. What should the FAQ content consist of? Is it services? Great question. I wanna clarify that FAQ content is different from class descriptions or service oriented content. Typically, for FAQs, we wanna see where are you located, how can I contact you, do you have intro offers, are you beginner friendly?

40:38 Almost more technical FAQs, you know, booking policy should be in there. You know, late cancel, no show policy should be under FAQs. We also want you to have your class descriptions on your website. Those don't belong under FAQs. So class descriptions, you know, talking about the different modalities, what's beginner friendly, what's more intermediate, you know. Are you heated or unheated? Do you have limited spots available? Are you outdoors? Are you, you know, all are there prerequisites? Who is this class for? That information also really needs to be on your website in typically multiple places. I've had this question asked before, like, do I need a, you know, a services page? You do. But we also want to summarize class styles or class descriptions on your website in other places so it's easier to digest. Especially for new people and for Google or AI trying to understand what your studio is about.

41:35 Scanning, you know, 12 different class names and descriptions is not the most effective way. Again, it's important that information is there. But we also want sections typically on the homepage is what I'll recommend where you highlight, you know, these are beginner friendly class types and here's what you will do. Here's, you know, the prerequisite intermediate classes or our heated classes and here's why we offer these as to kinda reframe what your classes are in different ways so that people coming from no background, lots of background, or they're new to the area, they kinda get captured in multiple buckets. But for FAQ specifically, those don't belong in FAQs. Your FAQs need to be the very specific detailed information about your location, your policies, you know, do the doors lock after two minutes? Do I need to show up ten minutes early, etcetera. I think this kinda goes into the next one as well. So I think and this one, I'm gonna go ahead and hand over to you, Jessica, because I think you'll be able to answer a little bit better. Do people read the post on Google My Business?

42:38 I think you'll you'll know that one. And then is it just for SEO? Kinda goes between both of you. Is the posting just for SEO? Was that okay. Yeah. Yes. So it's not just for Google. It is it is also building trust. So it is, bimodal, benefit that you can do. So the things that the user does and sees are building trust. So they're seeing you have an active profile. It's it's, it's very similar to Instagram. You know, if you had your Instagram page up and you had one, even three posts on your Instagram and somebody goes there, they're gonna think, oh, this business might not even be open anymore. They're not active. They're not there. It's the same thing with Google. So if you're running an intro offer, if you have if you're a new, you know, event you're doing or you have an open house, something like that, like, you wanna be posting that information to Google as well. And users are seeing it. It is trust signals.

43:42 They're seeing that the owners engaged. They also get an idea of what you do, what it feels like, what the community is, the things that you offer, who's there. It gives them that sense of, understanding and belonging as they're also reading through that profile, and then we'll hopefully get the click to, your website. Well, I think we've gotten to most of the questions we have time for today. But I just wanna thank everybody for attending and giving the time today to come meet a lot the team and learn a little bit more about our website and SEO services. We are always there for support. If you guys need anything, you know where to reach us. Otherwise, thank you for attending today, and we will see you guys next time, next month for the next office hours. Thanks, everybody. Yeah. Thank you. And thanks, Jade. Yeah. Thank you. Thank you both.