Top Performing Marketing Automations for Your Best 2024 Ever with Cat Zbar

0:04 hello good morning everyone Welcome to our Walla webinar we are hopping out a minute or two early because this is actually our first webinar on our new platform so just making sure everything is working I had quite a fun technical snappo on our last one on Facebook live so now I'm scarred we'll get started in just a minute but actually if you wouldn't mind everybody who's on here if you pop into the chat which is on the right side column can you just introduce yourself please and your name your business and where you're coming from that would be really helpful and nice for you guys to see who's who you're surrounded by today in the webinar okay thanks Susan hello all right so for those of you guys just joining we are getting ready to start here but if you wouldn't mind once you're settled in and have your coffee your tea in my little chat side window on the right please feel free to introduce yourself your studio and where you're coming from and we will get going in just a moment we have a lots of people registered for this so I want to give everyone a moment to settle in and just a quick note on this webinar platform if you have to leave at any point or if you're going to you know watch part of the webinar now and then you know maybe you have a class or something else going on and you want to watch the rest later you can use the same link that you got in your email to

1:54 come back to it at any time and your email is now registered with this webinar so anytime you want to pop into our website and see the webinar Library which is a new tab in our website you can do that you can just use your email address and we see that you're registered so super easy okay well let's get started thank you everyone who's joined us this morning my name is Laura Munkholm and I am the President and one of the founders here at wallala and if this is your first Walla webinar this is a great one to be starting off with especially kicking off 2024 we host these webinars every month and this is something we've done since we started Walla because we are so excited about the expertise that people like cat who I'll be introducing in a moment have in this industry and we really want to offer resources that are going to be helpful in many different aspects and areas of the business so it's not always specifically focused on Walla it's typically an area of Boutique Studio management or Boutique Studio business and yes of course we'll talk about some things in Walla but there may be some people some of you who are on the call who are not using Walla yet most of you guys probably are so feel free to ask questions as we go and if there are technical questions about how to use Walla if it's quick enough and we can fit it into the time we'll definitely answer but we can always sidebar

3:27 afterwards and I can do followup whether it's our Facebook group or directly with you but please do not hesitate to ask questions we have this chat window on the side that I'll be watching dur during the presentation and I think it's helpful when it's a little more conversational and we can really have practical application as we're going through the conversation so without further Ado I'd like to introduce Kad zabar she is one of my favorite industry experts and we've worked with cat and her team very closely now for a couple of years some of you may have worked with her when you were on boarding with Walla many of you may have worked with her building out your Journeys and automations in Walla as you got started with your marketing Suite But ultimately cat and her team are true experts in this industry's marketing and commun communication strategies so I thought this would be a perfect way to kick off 2024 and really think about from a big picture standpoint holistically how you can communicate with your clients and what's going to be the most effective so cat thank you for being here I will turn it over to you thank you okay so I'm going to hop right into the presentation awesome okay hi everyone okay cool I think you can see my screen right I just don't want to have too many y tabs open here it is there okay awesome okay amazing okay well first things first as

5:14 Laura said today I'm going to be diving into the top marketing automations for 2024 for something that I think as Studio owners you probably want to prioritize this year which is client retention now I hope that with today's presentation you'll be able to have some really actionable takea ways as Laura said feel free to throw questions into the chat Laura interrupt me I don't have I'm it's a bit distracting for me to be in looking as well at the questions so just I'll take care of watching it okay awesome okay so Laura thanks for that introduction it's so great to be here I love talking to the Walla Community because you're all so engaged and so motivated and you actually really appreciate the advice that we put together for you so great to be here as Laura kind of touched on I am the founder of telr consulting which is a boutique marketing agency for boutique Fitness Studios so we provide business Consulting on the one hand but primarily to get you to a place where you can focus on your marketing and so we provide an array of marketing services to Studios and a variety of verticals pilotes bar yoga hit spin boot camp martial arts pole dancing so we've really been through it all the one channel that we love to work with is in the email marketing and communication space the automations are really where we see the most success in terms of driving that client retention

7:01 our ultimate goal is to help the studios that we work with Thrive so again super excited to throw some tips your way today so as I'm sure sorry the thing's a little bit so I'm sure you all know the what we're talking about today is a communication strategy and one of the ways that we are going one of the channels are through the automations now I say automation's high level because that's probably what most of you know the most commonly in terms of having these kinds of drip campaigns in Walla specifically we refer to them as Journeys so if you're already on wallala or are curious to learn more in the platform we call them Journey so I'll use those terms intermittently now communicating with your clients is definitely up there in terms of your studio best practices it allows you to tell your story and build rapport in their for loyalty and trust it allows you to build community with your team with your instructors your clients and it allows you to keep everyone in the know and engaged which is of course going to increase retention and therefore sales so this here is the foundation for successful marketing oopsies so when we talk about automations the benefits of taking the time to put these in place is for some of the reasons I've listed on this slide here you want to automate your processes whether it's your sales processes your nurture processes

8:45 nurturing your leads your clients increasing your conversions your sales and maximizing Roi on everything that you're putting out there I like that you said take the time because that is often the hesitation or the I don't know the hurdle that stands in the way of people really taking manual communication off their plate or even starting to communicate is just putting in a little bit of the effort on the front end to do it which is time so thanks for calling that out right away yeah absolutely so the reason that u i mean Laura kind of touched on this earlier but the reason that we're wanting to focus on this topic today is because January is such a great month to capitalize on that great New Year's energy on that new motivation so that's where you really want to make sure you have the foundations in place to convert as many of those new intro offers as possible nurture provide that motivation and have that support those automations support your in-person your inperson processes so whether that's with obviously sales and just having a great year overall okay so this graphic here I'm I'm I'm sorry the slides are a bit fidgety so right here before we dive into the actual automations I wanted to share this slide because it shows the customer Journey that you want to be creating as the foundation for your automation strategy so when we're thinking about what channels to use and

10:34 how to maximize impact we really want to take a step back and understand the problem that we're solving for so in the first instance you'll have your prospects and you want to be capturing those at the awareness stage and taking them all the way through to convert those customers to become brand evangelists brand ambassadors so to speak so the customer Journey will be specific to your business model and to your studio I always like to look at this in a circular way because we know that we always need to keep working to come keep working to bring them back for more so that's where your automations will help you support all your other channels that are working in conjunction with one another so this graph really helps you use this kind of circular chart as a way to keep things moving and identify which automations you need to set up along the way so this is another way of looking at it so once you've kind of laid out your customer Journeys and again I'm sorry for all these animations so this is supposed to help you break up your customer Journey so that you can then create a journey strategy from it and your automations will then fall into each phase so the way that we like to break it up is to have the prospect phase so someone that's showing interest in becoming a member of your studio and then becoming more aware and starting

12:21 to want to potentially purchased something whether that's an intro offer or first class free whatever your business model is kind of wanting them to do and then moving them into the second phase which is more that retention phase and that's where we're talking about retaining and converting them into from a drop in or an intro to a class pack and ideally a membership and then we have the phase three which is that nurture phase and then phase four is the win back phase so as an example in the interest phase you might have a an automation that is targeting individuals that have created a profile but not purchased anything else right so those leads or maybe they've completed an interest form for some kind of event that you might have and so you want to bring them in through there on the membership side as an example you might want to welcome someone to a membership as a way to retain them highlighting the perks that you're offering and making sure that they're taking full advantage of what they've just signed up for again these are all going to be specific to your studio but it really helps to lay out okay which automations do I need which ones are going to be the most helpful in driving that conversion and then in retaining those people similarly in bringing lost customers back into your business and keeping them in that Phase 2 and three cycle so hope this slightly different

14:00 graphic is helpful in that so if you're not already one over in terms of why it's important to have automations there are a few examples on the screen here it helps save you tons of time it allows you to scale because it means that you're not having to manually track where every individual is at every point in time the beauty of the Automation and why it's really important to have them be in the software proper is because it is completely integrated to visit and purchase Behavior so it's going to be sending out those automations to specific audiences that are triggered by certain actions that every single individual client may or may not be taking in your business and so it's obviously saving time it's saving the opportunity it's it's removing the opportunity for human error and it's also allowing you to focus on those gaps in that customer Journey graphic we looked at for the inperson where that inperson is going to have the most impact so again with the automations you're ensuring consistency in your communication it's creating a reliable followup so you're not leaving any opportunity on the table it's capturing lost clients back in a way that's kind of it's reliable and it's consistent so you're not going to be calling someone every week because you want to remind them that they should get back on their mat if you have a yoga studio and so what the automation allows you to do it

15:47 allows you to literally create a journey for them to go down where you are maybe providing some testimonials you are providing some different reasons why it might be time for them to come check out your classes again maybe things have changed either with them or with you that is a reason for them to want to come back and you never really know at what point someone's going to feel the you know that they're going to have that aha moment where they're going to actually take you up on that so having those multiple touch points is really helpful we need at least eight to nine different touch points either for someone to come visit our studio for the first time or to come back and everybody is different in terms of what kind of information and they're going to be responsive to so again it allows you to tailor your messaging it encourages higher engagement with your content overall which is great we're not really talking about newsletters today but when there are newsletters going out on a regular basis and the journeys are also set up in conjunction with one another we've seen a direct correlation in sales there so there are definitely various reasons why it makes sense to have these set up yeah I one quick call out I was going to throw in here and just another benefit to having this all Under One Roof and really having like cat called out the specific visit Behavior or lack of visit

17:20 Behavior purchase Behavior or lack of purchase behavior I have many times gone through just to kind of see how many I have gone through my Gmail and typed in we miss you or you know what I know the titles of automated emails from other platforms are and I will literally have a full page of the exact same email from 20 different Studios that I've gone to word for word except for the name of the studio or the graphic at the top so having the same email go out to everybody all the time is really not going to be effective it becomes right noise to anybody who's receiving it if they even stay subscribed with you and so we often hear these complaints about like how do we keep people subscribed to our you know content and the answer to that is make it personal and so when you can cat's going to talk about this but one of those massive benefits to having the visit and the purchase Behavior and the specific actions that individuals taking in your business is that you can tailor the messaging tailor the content and they do feel like it's for that yeah absolutely one of the more opened automations are the first visit text automations and that's when you are reaching out to someone who's visited your studio for the first time ever and it's you know you can create it in such a way that it feels absolutely you know personalized to them the tip there is to make the question very

19:00 open-ended so that you're really encouraging that conversation how did you find it how are you feeling and the respon the types of responses that come from those messages are always really surprising to me people really open up especially because you can also you can control at what time they go out so if you're sending that check-in message an hour after someone's done a class for the first time you're catching them in that really more vulnerable moment where maybe they're they've still got the endorphins flowing and so if you are able to capture that moment and have them associate to that experience some kind of feeling that's what's going to create a memory that will then make it more likely that they will return because they will associate a positive experience with visiting your studio and so those are all the kind of amazing things that can happen with automations where if done in a very strategic way you can really impact a person's experience at your studio and also control the culture and the values and the vibe that you want to emit so that's why we that's that's why we are super passionate about bringing together the technology with the boutique Fitness space because it's all about building community and with these types of with these types of emails you can really hone in on that in a way that doesn't feel like it's Overkill yeah and on that this is a

20:38 slide that you know you can you can also apply a few of these tips to newsletters they're kind of best practices for email communication across the board but one of the things that we really like to focus on is making sure that from a tone and voice standpoint from a visual standpoint there's consistency and it's that consistency that's going to create familiarity it's that familiarity that's going to build community and it's that community building that's going to drive sales I know that sounds a little bit like you know counterintuitive but it is you know that is what we're trying to do here and we're trying to do it in a way that gives us time back and thanks to softwares like Walla we able to do that in a way that feels really authentic and organic so in terms of best practices really quick frequency is really something people struggle a lot with now obviously with Journeys it doesn't land in quite the same way because it is who you're sending it out to but one thing to just keep in mind across the board is that most people do want to hear more from you as a result of being subscribed and engaging with your business by definition they are wanting to hear from you and so you shouldn't necessarily feel like you are annoying them that's something that a lot of Studios comes to us with okay but we're afraid to be to overdo it the secret to that fear is to make sure that you have a really

22:23 specific purpose for that email that email has a really clear call to action that email feels customer Centric a lot of the communications that you might send out send out is going to make sense internally but it's not necessarily going to be the case externally and what that means is Laura sees we miss you emails maybe you've set them up to go out 30 days after someone hasn't visited your studio for the first time well I can guarantee that person isn't counting how many days it's been since they last visited your studio so you saying something like it's been it's been 30 days since we last saw you they don't care about that so thinking about okay so what's the purpose here you want to get them back into your classes because they were a great fit and maybe they had a baby and now they're just getting back to their to their workout to their regular routine what is going to get them back is it maybe knowing that you have a variety of classes at different times that are is going to fit into their new schedule is it that you have maybe more restorative type class I keep using a yoga studio as an example but maybe you have more restorative type classes that will help them ease back into it so really thinking about okay how is how is what I'm trying to get them to do going to benefit them and that's ultimately going to feel like it's not annoying and like it'll and it will perform

23:54 better in Walla one of the great things you can do is to layer the text messages with the email so you can do one or the other or both so knowing that you can do that but then also factoring in any face-to-face calls any interaction in person and layering that into the rest of your multi marketing approach is going to be the most effective when it comes to emailing so keeping in mind that whatever is on your social is going to be similar from a from a branding and consist consistency standpoint with whatever is going out by email so that again you can be really building that cultural piece the personalizing the messages is really important one using merge tags as a way to just kind of you can throw in their first name these are very easy to do with the templates and all of that so if anyone wants to see what that looks like throw it in the chat and I'm sure Laura or I can show you if you're interested okay again best practices for Journey specifically so this is for the automations piece sending out every 3 to five days you definitely want to get someone in someone back into the studio within the first three days of visiting for the first time so it's always going to be starting at three days and then every two days after that alternating between short and long form again maybe some people are going to resonate more with more graphic

25:51 content storytelling type concept so varying it up so that you're really hitting all the different kinds of learning you know how people absorb information kind of like a love language but with and having a thoughtful subject line so again don't be afraid to personalize the subject line getting creative being a little bit kind of I don't want to say click baity but you know learing them with something interesting do you use emojis in your emails much yeah so it's funny there was this study that just came out last week from flowes I don't know if some of you are familiar marketing platform and they basically said that it was half whether emojis actually impact open rates or not I personally like to I don't like to overdo it's it's it's a personal preference I think whether or not you use emojis in your email coms should be answered by whether or not it's on brand so if you have a more playful fun brand then emojis obviously makes more sense if you are more of I don't know focused on courses and trainings and certifications and you want to be a little bit more prestigious in that sense then maybe emojis would not necessarily be right for you all the time but I think I think what emojis does is it helps break up the text so if you do have information it helps either take eye to that or it helps kind of to add a little color in there so I like them but it's yeah do you use emojis

27:39 Laura I do I like them in emails more than in subject lines because I feel like my email inbox now especially from it feels like it's going to be a sales email when I see a lot of emojis in a subject line now I think it's kind of become this like the pendulum swung a little too far and now there's like 27 fire emojis when I open my you know open my email inbox and it's like hot sale you know so it tends to feel a little bit more like a sales gimmick to me in subject lines but I agree in an email especially if it's just a text email it breaks up the text and it draws your eyes to something and because people are so commonly just looking for bullet points and just going to scan things now if there's something that's really critical that you want them to see drawing the attention there you know that's where I like emojis yeah and that's the thing that's a good point I mean shorter is obviously going to be better and punchier so the more concise you can be the better the there's there's a fine balance there that you need to find because if you are being too brief it is veering on too salesy because ultimately you know if they've created a profile and they haven't purchased and you want them to purchase your intro offer ultimately you know let's be honest you just want them to buy the intro offer so it's kind of finding that right balance and sometimes yeah sometimes

29:13 you just need to find the right balance and that's why testing is nice and why you can add multiple touch points to your Journeys and see which ones are performing better so you can have an you have access to analytics per touch point which is helpful some email platforms only give you analytics for the whole journey and so then it makes it harder to know which emails perform better than others yeah we have a question from Jamie on hours that are acceptable for text so in Walla right now for those of you that haven't been using text I think our window is 7 a.m. until it might be 10: p.m. I can't remember if it's 8:00 or 10: p.m. but it's later in the evening we actually were going to put up a poll because we have some people that wanted extended hours like that is why we extended it to what we did we have some people like Jamie which right now she's saying she feels like that's 7 am. is too early so she doesn't want to text that early do you have any advice there what would your guidance be yeah that's a great question I treat text timings in the same way that I treat email times the reason being that I personally have seen that people are engaging with their emails or their text messages for things that are extracurricular at around the same times if you're in the middle of your working day and you get a text message from your yoga studio you might either

30:43 just see it and ignore it and forget about it or it might feel like it's invading you at a time when you're being productive and not in that mindset so I do like the mornings and the evenings as a general rule or kind of that lunchtime slot but nowadays I feel like lunch is kind of on the go for a lot of people just so who gets lunch wait what's that kidding sorry yeah no I was saying I actually don't mind to not take lunch because I'm just snacking the whole day anyways but I don't mind the morning or the evening and of course if it's too late I mean most people nowadays I would say especially if they're in your community and they have an awareness of you know mental health wellbeing they are probably going to be you know putting their phone on airplane mode or they have do not disturb features on and so they're not necessarily going to get hit at 10 pm I think 10 p.m person is a bit late I would do it in that seven 7 to 9:00 a. 7 to 900 p.m. window that's when we see that emails perform the best as well surprisingly Fridays are a great day it seems that Fridays have become this kind of I mean this is obvious but it from a working week standpoint Fridays have definitely become more of a download day it's I'm hearing more and more it's when people don't have meetings and so that might be a time when you can get a little bit more be a bit more flexible with the

32:24 timings it's back to that flow desk study that was performed on all emails that were sent out in 2023 Friday was the day with the highest open rates for email and W yeah and I think for Studios as well because the weekend is a time when you might want to bring someone in that's a nice kind of it's short enough that it's saying hey we come you know we check out our schedule and then they might come to a class sat they might be more likely to come to a class the weekend as opposed to if you send it on Monday or Tuesday cool hopefully that answers your question yeah that was that was really helpful and Jamie we were we were considering doing a poll on ours so that is we may be we're probably going to keep the 7 AM because that does seem to be a really a time where there are a lot of opens but also or a lot of op and responses but also looking into the evening 10's probably a little late Maddie has a question really quickly technically on Walla if someone is unsub starts out unsubscribed but then we get them to subscribe do they then get the journey so the answer is yes they do every hour when we run basically the scripts that say you know who's eligible for this journey right now so does this person fall into this audience it's it's essentially updated every hour and if that person subscribes and then they are in the Right audience to get that Journey at time they won't

33:58 get the earlier ones because they're probably not at day four or day one or you know haven't taken a class yet but maybe they're Midway through the Journey and they'll get the next one that they're eligible for so the answer to that is yes it just matters what they're eligible for at that moment and as soon as we see subscribe they pop into the eligibility bucket yeah okay so the musthave Journeys for 2020 4 I've pulled out eight of the ones that we are seeing to be the most effective and the ones that if you're going to start anywhere it's to you know print off copy off this list or print off this list and cross them off one by one it really is going to help you with maximum engagement and retention to have all of these set up I've kind of listed them in order of kind of back to the customer Journey Circle in kind of that order but again you can you can start building them out if you haven't built any Journeys out based on where you think you have the lowest hanging fruit before your first visit we talked about the text message being really helpful after the first visit however before the first visit is really setting up your people for Success so letting them know all the things it's the most opened Journey automation of them all it is telling them where to park if there is parking what to wear what to expect you have to really consider that it might be

35:42 someone totally new super intimidated doesn't feel comfortable at all but is still doing it to the most seasoned of pros and kind of finding that middle balance so that you're speaking and Catering to all of your ideal client types so what that means is thinking through okay what do most of my client types and we talk about avatars a lot when we're building out the customer Journey because knowing you know to the earlier question when makes sense to send out what kind of information how many emojis should we throw in there what kind of what are we trying to convey and so having that under the umbrella of your branding and then thinking about who you're speaking to what is the information that's going to be most important to them and making sure that's really clear I like to have this email even if it's on the longer side have it have its little subsections where it's super clear what to expect what to bring you know we've had sauna and Ice baths businesses where we really need to tell them you know hydrate after you know a lot of things that are actually very important for people to know so before your first visit is a great one it's going to ensure that they have a good time which then means that they'll come back the intro offer upsell so during the intro offer depending on the length of your intro offer being mindful that you're not overdoing it on touch points and

37:17 that you're not underdoing it so of course the length of your journey is going to be different if your intro offers a three class pack versus a 30-day as an example first visit conversion to intro so you have a first visit guest pass option if you're already in Walla you just FYI that the drop in conversion to intro will be a separate Journey to the first visit guest bass to intro but all this that semantics kind of for the purpose of this conversation it's more making sure that first visit person if they haven't come in with your intro offer you may want to consider having that as an option so that they can get a good feel for your studio this is obviously on the basis that your intro offer is set up to pull them through into the most ideal pricing option so whatever you want them to do next you can then kind of control that Journey a little bit more win backs nurturing lost clients back into the sales funnel that's something that we need to be working on at all times and just having that working in the background is essential keeping an eye as well on how those wind backs are performing a lot of people will set up their wi backs and not really try and test different things and then it just so happens that the incentives aren't really working or their one-year wi back is working better than their 60-day wi back and so just having a having a very more kind of

38:54 nimble approach to win backs will be really helpful moving forward this year because people are changing how they are consuming Fitness and movement they're more likely to have a few class packs at a few different places and so making sure that you're staying top of mine and helping them understand how you can be part of that routine is going to be really helpful M can I just ask a quick question on wibs that's something that has come up multiple times that people our clients have said you know hey had the same basically 30 60 90 wiback time frames are those even the right Windows should we be talking to people way sooner is that too soon you know how do we really get Nimble are should we be giving them access to the video on demand library at day whatever that if they haven't been in for a class do you have any more specifics there that you could go into with best practices yeah for sure so you first want to start off by looking at how long your intro offer upsell extends so oftentimes we will re we will be trying to upsell them something else after the intro offer and we just kind of keep asking them and keep asking them and keep trying to convince them you want to make sure that is kind of meeting the where the wi back starts so if we are operating on the basis that someone has visited four times in one month they are in that middle cusp of being a

40:37 potential convert versus low risk so anything under four visits is typically a higher risk situation where you're worried that they won't come back so you'll want to factor in how many times you're trying to you're reaching out to them after the intro offer if they haven't converted many times they visited during that intro offer so that in itself should have some kind of two different audiences yeah paths and then when the wibs come into play you want to use the information from the intro offer upsell to know when to start your win backs because after three weeks of you not buying anything after you completed your intro offer that is probably is already a flag that you're not going to be purchasing anything you know readily all by yourself without a little nudge or without some convincing and so I like to think that window needs to have communication and often what we'll see is that people will try and upsell their intro offer the intro offer upsell Journey ends and then gap between there and the 30-day win back and in that sweet spot you're losing out on opportunity to get people back and that's the sweet spot where you want to have a phone call out to the person you want to maybe reach out with a with a text message to really understand hey is there anything we can do to bring you back and that's where you want to bring in the some kind of special discount

42:20 lately what we're seeing working really well is hey Laura I dropped a couple extra class credits in your account make sure that you come back you know and that can sometimes help because they just needed a few more depending on where they were at or what experience they had in the intro offer period for whatever reason they just need a couple more sessions now in terms of winback best practices you want to segment them out so that they are targeting people based on what types of classes they did or didn't do what types of pricing options they did or didn't buy because that's going to impact just how personalized you can make it so if you were a member that only ever came for the power viasa at 7 a.m. that no longer is on the schedule then I know and I know that and with wallow we can get very creative because we have great information about Cent types but th segmenting the wind backs to not be so blanket is going to help us have a better shot at winning people back and also having better data about okay who are the people coming to our studio what do they want and why are they leaving because if all of a sudden we've changed the schedule we lost a bunch of people and those people aren't coming back it's probably for you know the it's it's probably for a reason yeah that's really helpful I think one thing I often hear is like what you know why would we build an this such a

44:06 specific email that's going to go out to such a small group of people and that's kind of the point right like set a goal for yourself to write two emails a week for a Jour or like build a journey a week for the next six months and just see how a year from now how much work has taken off your plate and yeah maybe that's only going to send to five people a month but those five people month are probably all going to open that email and the likelihood of them taking action on it is exponentially higher because it is written for them yeah and not to add in you know a Shameless plug in any way but the reason that we have come to do this for Studios is because it requires strategy and time and thinking things through and really getting into the weeds of the kpis to understand where are the opportunities and again not to you know it yeah it is it does take time but it is worth it I guess is the bottom line yeah Shantel had a quick question is there a way to flag a clients they don't get a certain automation so for an example they have a client who's going to who's not going to be coming to class because they're on vacation for the next three months so really there isn't a way to pull them out of the automation like the audience it will catch them because of their behavior what you can do is unsubscribe that person like if you have a person that you know you don't want to get

45:29 communication for a certain amount of time when you unsubscribe them that will take them out of the audience they eligibility for that audience so I don't know that's that's the only solution I have right now for that yeah one other workaround that is totally fine and people don't care about it all is if it's something that's going to impact quite a few people for a specific amount of time you know if it's the summer or whatever you can literally add temporarily to those touch points P.S if this doesn't apply to you like you know just ignore or something kind of cute and friendly that just says hey we know you're away but you're still getting these don't worry about it and people are super understanding about it okay so I have some examples of a few Journeys and what they can look like they are just kind of you know I've I've just wanted to show you actually to what extent you can personalize your templates in Walla to make them on brand to make them really specific to what you're trying to tell them they all look different we always recommend that you have branded headers branded Footers where possible use your color consistently use your logo have your Social Links make the call to action really clear and specific and yeah I just find that having some visual examples always helps any questions no okay so I've included a few Journey examples on the next couple slides

47:26 this is really just to give you an idea of what it can look like so you a little just kind of best practice tip at the very top have the title be super clear and then have the automations themselves like the touch points themselves have clear titles so that you kind of nothing it's just to keep you organized and sane yeah organized and aligned with what you're trying to do we like to put you know which days it's which days what is going out so that then we can keep track of that and this is what it can look like when they're all enabled so again these will all look different depending on what you're building and what you're trying to do but yeah those were just some examples and that kind of brings me to the end of the presentation awesome one quick thing I wanted to call out in the could you go back a couple slides to the visuals of the emails if you don't mind yes yeah so yeah one thing I love about this guys and that we that I have read over and over in many different email platform best practices is not having six different buttons that you have to click in an email or like a number of call to actions one or two is the most like if you want someone to take action in an email try to limit the number of things you're asking them to take action on and it's a great excuse if you have a bunch of different programs that you're running cool narrow the audience that

49:05 you're sending those to the people who are going to be most interested and then send the specific email to those people that might be interested in the you know whatever full moon dance party versus somebody who might be interested in a you know brand new client beginnner session so you don't have to have everything in one email oh Jamie we did answer your question it's it's back in the it's back in the recording but yeah 7 AM is fine it's really like what we're I'll do a poll on this but we see cat was explaining Prime open times are like 7 to 9:00 a.m. before work hours and then after work hours so people get more frustrated with being pinged during work day than they do prior to work and after work so that's the reason we have the hours set the way we do but we can definitely do a poll with the Walla Community and find out if we need to make that 7:30 to you know 7:30 pm we can we can definitely work around that yeah so a lot of these questions do have answers that are specific to your studio so I've included a QR code for a free 30 minute strategy call if anyone wants to ask us any spe Studio specific or even if you want us to come into your platform and have a look answer any questions there's definitely a lot that goes into setting up the automations and then there's a lot of Maintenance as well and that can and just even understanding you know are these

50:51 performing well and these answers are unfortunately like as much as I've tried to pull out information that will be helpful to as many people as possible a lot of the answers are specific to your studio so feel free to reach out follow us all that good stuff I know that the Walla Community has a lot of great resources as well so we just want to make sure you've filled your Journeys yay I know and that is the number one thing I want to get across with this webinar thank you for everybody sticking around this long is just do some like it is better to have something s out than waiting for Perfection so write the three emails write the five emails pick the you know three of the ones on her list and just get the copy done you've got chat GPT inside of Walla it can write the copy for you a few good brand photos go a long way just get something firing there is a tremendous amount of Engagement that can be happening automated behind the scenes without you doing any work on a day-to-day basis so you know I think it's maybe you find an accountabil auddy in the wall of Facebook group and you guys want to share the emails that you write once a week or something like that over the next month or two but find a way to really make this an important part of 2024 because as consumers we are all more distracted than ever and keeping attention keeping engagement is not an easy task and it's

52:22 going to take communication and effort so thank you please take advantage of cat's offer here she and her team are fantastic it's not just cat she has a group of incredible experts on marketing and the fit Boutique Fitness industry and we are happy as always to chat with you guys via support or to do some more trainings like this I know there have been requests for more trainings I'm actually like secretly behind the scenes building a full marketing Suite course on Walla which will be done at some point soon so you guys will have more and more resources going into this year but thank you thank you to everyone great to have you here and again if you stepped away at any point and you need to watch more of this you can just use the link you'll see on our website now we have a webinars tab and all of the webinars will be hosted there from here on out so you can always go back and watch thanks so much guys thank you Cat for having me yeah great to see everyone byebye bye