Walla Office Hours: Set Up Your Website to Convert

0:07 Hey, everyone. Thank you for joining us today. We're gonna give it a couple minutes for everybody to join, and then we will get started right around 04:00. Well, it is around 04:00. Couple of minutes. Okay. Very strict time, person. Exactly 04:00. Exactly. On the dot. On the dot. Yeah. And then the seconds. Right. I will say all of our studios are very punctual, typically, so shout out to our studios. I love that. I see some familiar faces joining. Great to have everybody. Alright. Well, thank you for joining us today, guys. Let's go and kick things off with some of the housekeeping rules. If you have been here before, as you know, there's a couple different ways to engage with us. You have a chat over on the right hand side. Let us know what you like. You know, respond with the different people here in inside the webinar, but please try to keep the questions in the q and a. All questions in the q and a, once again, that just allows us to stay organized and make sure we don't miss any questions.

1:28 After this webinar, there will be a recording sent out after for you guys. So that way you can watch it, you know, apply some of the tips and tricks that you're gonna learn today, and use it how you would like. Now for today, we're gonna be talking about, websites, more how to optimize them and using widgets. And right now, studies show that nearly seventy percent of people will abandon cart or abandon their booking flow, if it's not an easy process. And so we're gonna focus today on how to reduce friction, turn more clicks into more conversion using things like wall of widget, lead forms, concierge tool, and just smarter offer setup. But let's go ahead and introduce our speakers. So our speakers today are gonna be Ellen. So miss Ellen as well as lead website designer. She creates beautiful, engaging experiences that bring each brand story to life. She combines creative strategy with a problem solving approach to her design, helping studios turn thoughtful, visual systems into websites that drive new member growth and offer stronger and simpler digital experiences for their clients.

2:30 And Josh, you guys know Josh. Josh will be joining us again today. Josh as well as business and marketing growth coach, he helps boutique studios get more value out of the wall platform. He brings hands on experience as a former consultant and fitness instructor with a focus on client acquisition, engagement, and retention inside Walla. My name is Jade Barenza. I'm your product marketing manager here at Walla. I'm gonna stay on and kind of come back and forth to answer and work with q and a as you guys are dropping those questions in. But let's go and jump into things. Ellen, I'm gonna hand it over to you, and I'm gonna go and jump off camera so you get more screen. Great. Thank you, Jane. Hi, everybody. Super excited to be back on office hours. Really excited to walk you guys through what I spend a lot of my day doing at Wuala. I know tech is not always our favorite part of the day, but Wuala makes it all a little bit easier. So I'm gonna kinda demo a lot of different widget style installs today.

3:27 I'm gonna batch into four categories, three categories roughly. I'm gonna talk about schedule installs, kind of our standard widget setup, as well as options for setting up your pricing page specifically, and then we'll jump into lead form installs. If at any point you have questions, drop them in the chat, and either I will see them or Jade will pause me and flag me down for questions. But we will take time to answer questions for standard widgets, pricing widgets, and lead forms at the end of each section. I really encourage you all to pull up your website editor. You know, we have a lot of studios in Squarespace, Wix, Showit, GoDaddy, WordPress. They're all a little different. But our widget install process is pretty much the same regardless of what platform you're on. So I encourage you to pull it up if you're on your computer, log in, and just check your setup with me. I'll point out a couple of settings to look for in every platform, including our own. So I'm gonna be demoing straight from the Walla website editor today.

4:29 Every editor is a little bit different, but take the time. I will try to go a little slowly so you can find the settings in your platform and get stuff set up the right way. Josh is also gonna jump in as I'm working through all these widgets to talk about kind of the best practice of setting up and using those widgets inside Walla. So we're gonna kinda tag team as we go through all of our product features. I'm gonna go ahead and share my screen Mel, before we get started before we get started, let's, let's pop in our first poll for the day Mhmm. Just to kinda gauge, what widgets do you have currently installed on, on your website. So if you can answer that so that we kinda can see where we are and everything. So we're looking at schedules, all plans, which would be where you have your, widget for where it shows all of the plans and your product stacked, the individual plan widget, lead forms, that can be embedded. So the inline, the pop up, the auto pop up, excuse me, manual pop up, and then, account, the widget as well. So if we can get a few more votes just to kinda see where we're at, and then we'll go from there. You know me, I always like to do a little bit of engagement at the start, so that we kinda can see where what we're working with.

5:58 I am glad you remembered, Josh, because I was just gonna I know. I know. It dive right in here. I'm like, oh. Easy to do. Easy to do. Get sucked into my passion here. I see hopefully, all of us have our schedule widget installed. That's that's pretty much, the crux of our business here. So I'm seeing most of us have schedules. Some of us have our pricing widget. Jump into that poll just so I can keep an eye on what we do have installed and what we don't, so I can make sure we spend time on the things we don't have installed because there is a use case for almost all of our widgets even if you don't think they apply to our business Yeah. Or your business. Well, Elle, I'm gonna let you take it from here. Pretty much, we're seeing, you know, from the votes that we have, schedule 71%. Now, of course, you know, how people vote depending on is how things show up. But we have 71% and then 29% for all plans, and the rest of it is 0%. So we definitely have some great things to talk about today. So I'm gonna pop off camera as well and let you take it from here, Elle. Great. Thanks, Josh.

7:03 Okay. So inside Walla, this is a bit you're all familiar with. Widget settings are gonna primarily live under your business settings down here in widgets and apps. Most of you are probably pretty familiar with this view. You're gonna be able to set font and color settings here. But where we're gonna live today is under this widget codes. I will get to direct links and sorting in a bit. But for widget codes, for most of our standard widgets, this is where you're gonna copy and paste your embed codes. If you set up your schedule widget in your website, you've been here before. If you have a multi location website, you can either get the schedule for all of your locations or break those into individual location schedules for individual location pages. This setup is really pretty straightforward. You're gonna copy all of this text and jump into your website editor of choice. I'm gonna just use a draft website we have in here to show you what that setup looks like.

8:09 For the widgets, any of our standard widgets, you are going to paste this into a custom HTML block. Some of our platforms call them HTML embeds. Some of them say code embed or custom HTML embed. The terminology can change. In Wallace editor, it is called a HTML widget. Pretty straightforward. All you're gonna do is paste that in, save it, and republish or refresh your website, and that schedule will pop right up. The same approach with appointments, enrollments, and most of the items on this list. Particularly for video courses, we always encourage you to at least add a couple videos into your video courses widget and add it to your website. Doesn't need to be in the navigation, but it is just a nice resource to make available to your members. Your video courses and your video on demand libraries are sortable. So if you're gonna install video on demand I will demo this really quickly live.

9:31 Create a new page for this. We'll call this video on demand. Paste in our code. Republish, and we will see the video library pop up. Again, you saw me. I'm using the same technique for all of them. That's FYI l. We, Oh, you didn't follow me over, did you? We were only able to see the widget code. Yep. Thank you. I need to be better about switching my tabs back and forth. Once you paste in your video library code, it will populate typically depending on your website editor. It can take thirty seconds for all of that information to load in. There it is, our video library with all of our beautiful thumbnails. These are sortable. So if you have content for beginners, intermediate, advanced, if you have, you know, signature classes that you know people come back to over and over again, we recommend sorting your videos with this VOD sorting tool. You'll go to your VOD page, and you do have to select custom sort.

10:47 You can have a standard newest to oldest, but I like the custom sort because all of our studios, you have signature classes, you have a favorite instructor that people are coming back to take specific classes. I would drag and drop those up to the top. And as you resort in your video library, you will see those changes reflected live on your widget on your website. I'm gonna pause really quick just to make sure there's no questions about the specific, widget install process for our generic widgets. I think it's pretty straightforward, but I'm still learning stuff every day. So I don't think there are any questions in here. No questions thus far. Excellent. Then I am just gonna move us right along. For some of our other standard widgets, it's pretty straightforward. Your schedules are gonna go on schedule pages. Your point will go on an appointment page, and those are typically living in the navigation.

11:53 I also really like to encourage all of our studios to install the account widget. This is the user account widget. We can preview it here. And it's just going to allow your studios to log in to their wallet account and manage their wallet account. It is something we often forget because wallet is so easy to use that it's always prompting your members to log in right away whenever they're on the schedule. But dropping this widget onto an account page and linking it in the footer is really best practice to give people who are looking for, you know, billing updates, account settings. They don't always know to go into the schedule. So adding this account widget to an account page specifically on your website is a great extra thing to do that will just reduce some of that front desk stuff. Again, I can demo this really quickly here. I'm just gonna duplicate a page that already has an HTML widget on it so I don't have to reset up a widget again.

12:56 I will call that page the account page and update the widget code. Another thing for the account page, if you're gonna add this widget in, this is a great place to add information about pausing memberships, freezing memberships, any FAQs about billing that people may have, lots of opportunities to educate your members where they're looking for information so they're not having to call the front desk. And, Josh, keep me honest. If my Internet is laggy, let me know, and I can I can bounce around? You're you're good. The video sometimes, but, we're able to see your screen very clearly. My computer seems laggy, so that's why I ask. I'm gonna pause briefly for my computer to catch up. I see, can we reorder class plans and pricing individual prices? Question from Navita. We do we are able to sort pricing. Do you wanna speak on that really quickly, Josh, before I jump into price setup? Yeah. So we are gonna talk about that, where we're gonna talk about some best practices for how to structure your pricing page depending on if you're using the all plans widget.

14:12 We also have the individual plans, where we can even get a little bit more customized. And so we'll definitely be showing that here in a second. So stay tuned for that. Yeah. I'm gonna just jump right into that, for the sake of saving my Internet. And this is where the meat and potatoes of custom setup with our widgets really lives. So looking at pricing, we have had this standard class plans and pricing widget, you know, since Walla has been around. This is the very standard widget that will have all of your plans and pricing on one page. As an example, I'm sure most of you have this widget installed, but that looks like oh, if my screen will cooperate. This widget. It's organized by intro offers, session plans, memberships, however you wanna sort it. But this is kind of the standard widget setup. It's, you know, one time setup. You never have to touch it again as you're updating in Walla. It's updating live on your website.

15:22 We've recently added a feature that we call the individual plan widget, and this is one of my most favorite Walla widgets, that I really encourage you to use in any capacity, because it's allowing you to embed a single checkout form and process for a specific plan to your website directly. A lot of our studios have beautifully designed kind of custom pricing pages that they're not using the all plans widget, but those buttons are right now linking out to direct links. We are now able to embed all of those specific plans directly on your website so that you can design a custom pricing page. And instead of linking out here. Let me show an example. Instead of linking out to a direct link on ManageWala, you are able to embed a widget, my Internet will cooperate, for a specific plan checkout. So, you know, this view is very familiar to us. This is the direct link view, but now it's on your website. It's on your domain. You're not navigating anyone off of your website.

16:35 To install one of these, I will walk through the process. You will select individual plan from your widget setup. You can also go directly into your services and plans to find that code. If I wanted to embed this intra offer plan, I can click this direct link. The direct link is still available here. You can select all locations or specific location. But now we have this widget embed code feature. Same process as before. I'm gonna copy this text, bring it into my editor, find the page I want to put it on. And in my example here, you'll see I have a list of pricing pages I've designed. You can add additional ones. You can duplicate an existing. I will select this inter offer landing page that I built before this call. Find my custom HTML. It was a really bad day for my, Internet to go out, wasn't it? And paste that code right into this box. And now instead of having the all plans widget, I can highlight a specific plan with the options for this kinda give you full customization.

18:04 I have some studios, some websites I build out while I will design a full custom pricing page, and each card links out to its own plan. I could have a dozen landing pages for specific plans with individual plan widgets. But at the very least, I encourage us all to use this individual plan widget for any of your intro offers because it's a fantastic use case for your intro offer landing pages. We love to see these intro offer landing pages with FAQs, get started, here's what to expect, steps one, two, three. Keep all of that new student information just on one place, on one page. Great for SEO, and it's great for conversion. Josh, I don't know if you wanna speak more to Yeah. We can definitely chat about that. So couple of things. One thing, if we can go back to the, the all plans, sorting so we can show how people can support, that, since that's a feature that was launched a few months back.

19:09 Just some couple of things with, sorting your plan. You'll go under the widget thing plan sorting. There's where all of your plans will live. Some best practices here is always have your intro offer at the top. Remember that your website is mostly used for, new leads, people who are finding you, people who are, you know, learning more information about you. So when they go to the pricing page, always remember, we want people to start with our intro offer. That's where we can really get to know them, build the relationship. Y'all know me. I speak to this all the time. It is all about the client experience, and so making sure that we have that intro offer at the top. So, do we have an intro offer that we can pull up to kinda, show how that would look like in real time? We have so many created in this demo. Let me find it. I know we have one month for 39 is kind of the intro offer in this demo site. So I will just said that we always show the intro offer first.

20:19 Create new group. I think I thank you everyone for bearing with my, laggy Internet. I may not be doing this correctly in here. Let me refresh. So that would by sorting it, you could sort it out in your potential, like I said, intro offers. I typically recommend either you do have the intro offer at the top, your membership snacks, and then your class packs. Again, this is also for, you know, converting people into memberships. That is always kind of what I recommend putting up front, in terms of your structure. So having the one month intro offer, then having your limited session plans, particularly your memberships. So you could group If you have, like, a four times, an eight times, a 12 times, you could base it off of that and then have your unlimited membership and then followed by your, other limited sessions, which would be your class packs.

21:39 This way we, now, yes, I'm I'm seeing a lot of things. It takes up a lot of space. Yes. I totally, 100% understand that. This is why having the individual plan, would be one of the ways to go. It's a little bit more manual work, at the front end, but just as you saw here, it's a very nice, looking, page, where you can literally just lay out how you want it to look. And then as soon as they click on it, it stays within the website, rather than going to HelloWallet API. So it's still on your website, so it looks legit. That of you know, sometimes we get those questions like it's like people aren't buying because it takes it to another website. This is a way of circumnavigating that. So if you're if you're still, like, you know, thinking of ways, always remember a little bit of movement forward is always movement forward. So if you're like, I'm gonna start with the individual plan on my landing page for your intro offer, which I highly recommend everyone have. So whether that's a start here button in your menu option, new client button, it's and then even having your, maybe, like, start your trial here or two week intro offer in the middle of your land of your website that takes them to the landing page where you then can give them additional information about what's included, what they're going to expect, some frequently asked questions, as well as client testimonials. And then you

23:18 can have the link, the embedded, intro offer, plan in that site so that they can go ahead and buy. And the best part of using this embedded is you're not they're going to create an account on that page. And I don't know if many people are aware yet, but, we recently have made a change to the marketing, opt in messaging, and it now says, sign up for newsletters, studio updates, and more. And then there is the caveat where it does say that they are opting into, marketing emails and SMS, but it seems less more marketing and more, like, true studio communication. That so that would be the biggest recommendation. Jade, do we have questions that I see them in here, but, I wanna make sure see what we have answered, haven't answered, those types of things. Yeah. So we definitely have questions, guys. Thank you for asking. Can you show a discount with within the intro offer, like, a strike through over the cost and new pricing to incentivize conversion?

24:24 So they're asking if they can, like, display the price, almost do a sale price, and, like, do the cross through of it, within the build up. So what that question is referring to is slightly different than intro offers. And Josh, feel free to interrupt me, because this may be more your wheelhouse. We talk about those as, plan discounts, I believe, or intro discounts on a plan. So that allows you to sell a standard plan with the first month discounted. And those do show up with an intro discount. There's kind of a strikethrough and orange text. Let me see if I can find an example in here. Do you have anything to add, Josh? Just not right now. Nope. Okay. I was gonna say the only thing I would add to this is that, you know, with an intro offer when you put out when you're adjusting the copy and the description, make sure you're putting stuff like this is a value of x amount of dollars because the whole point, right, of the intro offer is to get people into the studio, try it out at a lower cost. And so just putting it in the copy to let them know, is it you know, that's a great way to do it.

25:32 I did just find an example. This eight classes per month membership that we have added has an introductory discount such that the first two months, the first two payments are $1.39. It's not quite strikethrough with the image or the new price right next to it, but it is highlighted in that bright orange color to show that, hey. If you wanna buy this membership, we're gonna give you a discount for the first two months. We don't consider those intro offers because you're technically selling a long term plan with an auto renew contract. But they do have those intro discounts, and you can set those up in your pricing settings as well. Suzanne, I see your questions, and I was able to look at your website. I might have to pass this on to Elle. So we'll we'll get back to you regarding that. I think it's something with, HTML and how the site is set up with the photos. So we'll make sure that we get back to you after that.

26:35 And then Tanner, would love if we could sort or remove closed workshops from the display. It just, you can pop this in the chat, Tanner. Is this is this on your all plans page? Where exactly is it living? Because one thing that you could do is always go back into that pricing option and then remove it from your website, depending on where it's being built out. So that would be removing those workshops, from, from the past web page. I really wanna jump back to Suzanne's question. I haven't taken a peek at the website yet. But you bring up a great point, Josh. With your widget installs, I went through it really quickly because I had it set up correctly. You just drop the code in here and you would think it's plug and play. Depending on your website editor, there are some settings you need to check on desktop and on mobile to make sure it's fully responsive for all of your devices and all of your screen sizes.

27:42 So our widgets are designed to naturally fill up the page space, and it will auto adjust the size of the widget it needs to scroll properly. If you drop this into a widget depending on your website editor platform, I recommend you find the size settings. You can see over here in my right hand panel, size for width and height. We always wanna make sure width is set to a 100% and height is set to auto. In most website editors, these are gonna be customizable per device. So I recommend you check the settings on every single device that your width is always a 100% of your screen and your height is set to auto, not a specific pixel or view height. And this is where I see a lot of our widgets kinda get funky because they don't fill up the space correctly. If the widget the HTML widget in your website editor has size constraints. Just wanted to shout that out because every platform is different.

28:46 Walla's editor is set up to work with our widgets by default, but Squarespace Wix show it. Sometimes they add strange size constraints depending on the screen size. So we wanna make sure we're resetting those to 100% width, auto height anytime we add an HTML widget from Walla. But, Suzanne, I will take a look at your website page and get back to you after this office hours. And can we can we briefly touch on before we head over to lead forms because Mhmm. I wanna make sure that we have time for that. Can we briefly touch on the enrollments widget as well, and just kind of, like, some, how we can do that, so we can address Tanner's question. Alrighty. Jump into enrollment widget. The widget setup for enrollments is pretty standard. You're not gonna have a lot of control on how we're setting it up on the website. It is a single widget install similar to the class schedule or the appointment schedule.

29:57 You're gonna grab that enrollments either for all locations or a specific location and copy and paste right in. Let me find Tanner's question. We are sorting sorta remove closed workshops from the enrollment widget display. We have teacher trainings that are months out. I'm not sure I super understand the question. Our enrollment widget sorts by time because the enrollment widget is a calendar view. Let me install it quickly or even just preview. So this is what the enrollment widget looks like when it's installed on your website. It's gonna sort all upcoming enrollments chronological order. I don't know. I hate to say I don't know in an office hours, but this may be someone else's area of expertise. The view settings for specific enrollments, if it's, you know, available online or not, I can investigate live. But, Tanner, if you could chime in and let me know specifically what you're trying to accomplish in the widget, and I can help. There's they have a lot of different options available, and it's pushing out further things that are registration.

31:26 So the registrations that have closed are closed, but the ones that are open are at the bottom. So, and Laura chimed in and said that, there's no way to remove them right now. I'm I'm assuming, Laura, you might have to speak to this one. You can pop into the chat, but it's likely because the event hasn't taken place yet. But the registration has, has already closed. I it's what I'm assuming is happening right there. Yeah. This is a great example of similar to the individual, plan widget we added. Being able to embed any direct link on your website is obviously the dream. Tanner, in situations like this, specifically for larger enrollments like teacher trainings or retreats, I have a lot of my studios utilize those direct links for specific enrollments that really need to get highlighted. For example, you know, the enrollments widget will live on what I would call an enrollments or an event calendar.

32:31 But separately, if you have a landing page for a specific training or a specific retreat to utilize that direct link to always keep it right at the top of your landing page and even on a homepage banner, so that it can be found multiple ways. I always tell my website studios, if anyone is here and they're listening to me, they've heard me say this a lot. All of our members at our studio get to the Walla sign ups from a thousand different ways. Right? So creating those buckets, utilizing direct links in some places, the standard enrollment widget or calendars in other places so you can capture all that traffic and people can always find their way there is usually what I would recommend. And in your case, yes, it's a little frustrating that a an enrollment you wanna highlight is floated down to the bottom. I would encourage you to keep the enrollment calendar widget up, but utilize the direct link for that specific enrollment on a landing page or the home page.

33:31 I was gonna say the same thing, Gail. Stole your thunder, Josh. I'm sorry. That's okay. That's okay. That's what we're here for. But definitely something, you know, that, you know, that you are bringing this up. These are always things. Submit a feature request, through the product portal, as well as, we can definitely have a discussion internally as well regarding that because I can understand how that is an impact, to the business. Kayla, I'm not sure if there is a plan to create an individual enrollment widget, but, one place to check would be the product portal to see what the road map is. That's always a place to check. But, again, like I said, submit it. If you if you have the request, there's obviously a lot of people that are wanting this. So submit the request, and then we can also, after this call, submit a future request as well. So that way, it's getting multiple we're getting it from multiple avenues, because that's that's sometimes what it takes y'all.

34:37 We gotta get we gotta hear it from multiple people. Alright. But thank you thank you all for bringing that up. But I like I said, I one thing to consider is just having an events page, where you list all of your events and then, direct them to a the direct link to register for it. So that way, that registration would close out, and they, you don't have to worry about it being all still up there if the event hasn't ran yet. That would be something to consider. Jump in and show, one of our studio's websites that I'm working on a redesign now. So if anyone knows Kat at 05:02, her website is in design with us right now, so this is an initial draft for her. But she does have that exact same dynamic with enrollment, so this is a great example to show. She has some, you know, one off classes that she uses enrollments for. You know, she has a nervous system reset that happened a couple days ago.

35:40 And this didn't have its own landing page, but it lived on the enrollments calendar. So this link just takes you to the enrollment calendar. You could also add the direct link there, and it would have shown up for May. But for her other larger enrollments, like her yoga teacher training, these links are gonna go directly to the direct link for her two hundred hour or for her three hundred hour because we don't want to those to get lost in the events calendar. So under her events drop down, I have the calendar link, which will take you to the enrollment widget we all know and love. But I've also added these direct links to landing pages or even the direct links specifically to a wallet enrollment direct link so that there's multiple ways to get that information without people having to sort through the calendar all the time. Just a good example of, you know, we can use all the tools that are disposable and at our disposal.

36:37 And sometimes it makes sense for our calendar view. Sometimes we need to use direct links. Kayla, I'll, Elle and I can look at your website after this and get back to you on that. I think what you what you have set up is the direct link, and so we'll definitely, get back to you regarding that. Alright. Should we move on? Wanna do lead forms? We need to do lead forms. I wanna make sure that we get to that. So, you know, if you're if you're on and, if in the chat, let you know, just pop in the chat. Have you used lead forms before? Are you well, actually, wait. We have a poll, don't we, Jade? Jade, pop in the poll. I'm popping in the poll, guys. I got it. I mean, poll is published. You guys should be able to see that. So how confident are you using, lead forms on your website? And, think about it through all three of the different, options that you have. So you have the inline, which would be embedded on your website.

37:41 You have the manual pop up, which is when they get to a certain page, it automatically excuse me. Automatic pop up automatic pop up. Manual pop up would be they would click a button, and then that would trigger, the pop up to show up. So fill out that poll so we can kinda see what we're doing. We've got, 60% confident, 40% nonconfident. Now we're at fifty. I'm loving this. Oh, yeah. Oh, this is great. I love seeing it in real time. It's always fun. So, before we hop into this because we're it's probably gonna take us the rest of the time. If we do, Jade and Elle, we might go over a little bit. But, I do wanna say, one thing about lead forms, if you're not using them yet, they are a great tool. And the reason being is because if someone fills out a lead form, they automatically opt into marketing communication. There is no way to opt out of it. So this is a great way of capturing new leads, of, capturing people who are interested in your studio, your teacher trainings, those types of things so that by them filling it out, it automatically opts them in on their account, and then you can actually nurture them through your journeys.

39:05 So this is a great way if you're always like, well, how do I get more people to opt in? This is a great workaround because it automatically opts them in. And so, Elle, I'm gonna shut up now. I'm gonna let you take it take the rein, and let's talk lead forms. Great. I'm gonna power through this as fast as I can. So apologies in advance if I'm a little quick, but this is recorded. You can always go back and rewatch me on, you know, point five speed to slow down my ADHD code installs. Just like Josh said, for lead forms, we have these three options, and I get a ton of questions on which ones are best, which one should I use for what type of lead form. And, unfortunately, the short answer is it really depends. Inline is, pretty straightforward. It just means that your lead form is going to be baked onto your website somewhere in line with the rest of your content. It's not popping up. You can't hide it and remove it. It just lives there full time. Typically, I like to use these for email subscribes in the footer or as generic get more information requests on a contact page. They do take up a lot of space. They don't always perfectly match your website aesthetic.

40:19 So, you know, use these where it makes sense for lead form content, but typically, I like to see these in the footer for email subscribe or on the contact page. Our again, the setup for these is the same setup I've been doing for the other widgets. You're gonna copy this HTML, paste it into an HTML widget. Make sure you have those width and height settings set up correctly for all devices, and you should be good to go. The pop ups can get a little more complicated. So the auto pop up is pretty straightforward. It just means when you arrive to your website, it's gonna pop up automatically without a trigger for everybody no matter what. Unlike the inline widget, this code is gonna get installed in the head of your website. Those settings will live in a different place depending on your editor, but they're typically going to say something like head HTML, global HTML, and are usually in your global site settings and not necessarily on a specific page.

41:24 If you wanted the auto pop up restricted to a specific page, you can even find these head HTML settings for a specific page. For example, if I wanted a pop up on a yoga teacher training page, I could navigate to that page, find the page custom code settings, which in the website editor, it's down here, and you paste that code in, save, and republish. So if you paste it globally to your whole website, it'll pop up for anyone anytime they land on the website. If you paste it in a specific page, it will automatically pop up whenever anyone arrives at that page. Where I get the most questions is on manual pop up. And I do wanna clarify that you can trigger a manual pop up with an auto pop up install, I'll get into that in a minute. But manual pop up just means you need to click a button to create the pop up. It's not gonna just pop up for everybody when they land on a page. It only shows up as a pop up when a button is clicked.

42:34 I have that set up as an example on this demo site. I added this button here that says join the mailing list. When I click this manually, the pop up pops up for lack of a better term. This is nice just because it reduces the real estate needed to host this lead form. I really like the use case for either join the mailing list, you put that button in the footer instead of it in line. Or if you're offering any sort of downloadable content or intro offer where they need to call and they're new and they don't know where to start, you can kind of customize this button or even the text around it to say, click here to learn more, click here to download, you know, our thirty day flow plan, and it will prompt them with this lead form that you could then connect to a journey. To set up a manual pop up. It's a little fussy, and it can be really fussy depending on your website platform. The trigger link that creates that pop up is down here where it says use on a button.

43:47 Some platforms, I think Squarespace is a little more friendly than others, will allow you to paste this piece of code into where usually a link would go on a button. But not all platforms are that friendly, so I'm gonna show you kind of how to get to the nitty gritty custom code of your website to make sure that button actually triggers your pop up. On any oh, there we go again. On any editor, I think outside of the Canva website editor, you should be able to access something like this button that says edit HTML or CSS for a specific element. So in this website editor, I've selected the button I want to add that pop up to. I'm gonna click edit HTML and CSS. It's gonna pull up a bunch of gobbledygook, but this is essentially just the code that builds the button on your website. Any button code will have this I have to find it, h e r h r e f link that tells you where to send whoever clicks the button to. Typically, this would be a link or a page on your website.

45:03 All you need to do is replace that link with that Walla lead form code. Again, sometimes it's a little simpler. And in your website platform, you may be able to paste it right into somewhere where it's asking for a web address like this. You know, for this button, where do I want the people to go? And you can paste that web address right in. Even though it doesn't look like a web address, that's essentially what it's telling your browser to do. But sometimes you do need to go into the back end of the code for that button and find that h r e f code and replace the link. Once that's all set up, you can click on this button, and it pops up your lead form. The nice thing is if you want manual and auto activity for a single lead form, you can keep it on auto pop up, and you can still use that trigger manually in addition to the automatic pop up. Moving it to the manual pop up version just prevents it from popping up automatically and forces you to use a button.

46:10 That's kind of it. That's the technical setup of our lead forms. It should cover all of your bases and any use case for your lead forms. Sometimes you're gonna want inline. Sometimes you want an auto pop up. I find those are really great for upcoming events or something special or a Black Friday sale or, hey. We just added a new instructor. Join her, you know, first class. But I really like manual pop ups and in line for any kinda evergreen lead form intro offer style journey that you're gonna set up. Did I make it in time? 04:45. 04:45. I see yes. You can, Kristen, you can use all three form types depending on where you wanna put them. So you could do, you know, like, the, manual pop up could be join the newsletter. You could have an auto pop up. You know, let's say you're gonna do a Black Friday sale and you wanna collect a list of people who are interested. That could be living on your page that's like, hey. Wanna be interest or interested in our Black Friday sale, join the list.

47:19 You could even do the inline, on a landing page for a teacher training event or a, your intro offer. There are so many ways that you can use lead forms. I do wanna answer, Noveda's question as well. Previously recorded Walla live streams, you can always go to Walla's website and go to webinars to see all of our webinars. But for office hours, those are internal only. But if you can if I can probably get your email, and share Jade, email, and we can send out the previous ones that we've had, because I believe we've only had five is what we've had. Correct. Navita, I will follow-up with you. And it's funny enough that I was having a conversation earlier about this today. And so I'll follow-up you with an email with those recordings. They are for internal purposes. We are gonna be working to have a way to display those to you internally, and you guys get access to them. That is to be determined. I will work through that. But, yes, I can email you. So if there's anybody else here and you haven't been here yet to an office hours, please just drop your information in so that I can get you an email as well. Awesome.

48:30 Thank you. Kayla, I see. Can you customize colors? You absolutely can. You can use your hex colors for brand purposes and make it look the way that you wanna make it look. You just go into the form, go over to style, and that's where you can look at that. That's gorgeous. The, so there's there's always to make it your branded colors, make it look pretty, all of that. You can even add photos to this. You can have a photo at the top, photo at the side. So you have the options to choose from, there. When you the one thing that I always like to point out with lead forms, though, because we've had this feature for a while, but it's been the user interface has been updated a little bit. So once you're done with the, lead form and you hit ups update website code now here's the other cool thing. If you have a lead form on your website already embedded or anything like that, you then can if you need to make any edits, if you hit update website code, it updates it in real time on your website. So you don't have to go back and put it back in.

49:41 But if you're building a lead form for the first time, once you are done and you go back to where you can see all the list of your lead forms, that is where you get the code from. So, can we show that? I'm gonna pop off my screen. Yeah. Make my face smaller here. Yeah. So this is the code the form I just edited. When you see the list of your lead forms, you can click the three dots to get the edit access, which is where you change your colors, your photos, your auto response, your thank you, what fields, is phone number required. But to install it, that code is always here. You can switch versions, install it as an inline, switch it to a pop up, install it as a pop up. That lead form doesn't change even if you restyle it. And then the other great thing too, for all of you who do any type of grassroots marketing or you're going to be doing teacher trainings and you wanna use a QR code, you can also pull a direct link, that will take it to that.

50:52 So you can always take the direct link, add it to a QR code, take it to you to a tabling event, so that people fill it out to, you know, enter a raffle, participate in some type of challenge that you're offering, whatever you're doing to get people over to your tabling events. Man, I could do a whole topic on that. But, the thing is, that is another way of collecting those leads and using lead forms outside of your website, whether you're, you know, out in public or in studio, as you work through all of this. One thing that I do always wanna mention about lead forms, in connection with journeys. I would highly rec so the way that Walla considers a new lead, in the system is if they fill out a lead form. So if they fill out a Walla lead form, a Meta lead form, or a Google lead form, which you don't have to worry about creating the Walla and the metal Meta as long as you have your third party connect, the Google Analytics and the meta.

51:59 The system will automatically create the lead form for you. But the wallet lead forms, those three ways are ways that people get assigned the lead stage new lead. So many of you are probably using your, sales pipeline as a way of top of the funnel. So, like, new lead to intro to member. So if someone fills it out, they could be a member and already have an active plan on your account and they fill out a lead form because they're interested in teacher training. They're gonna show up in your new lead pipeline. So something that I recommend doing is, I would recommend creating an automation anytime that you use a lead form, and we can you know, if you need help or anything, I think, Jay, this is a wonderful time to drop that lovely little text in that we had talked about. You wanna talk and brainstorm strategy around lead forms, there's always an opportunity to, meet with me and we can discuss. But, one thing I would recommend is creating an automation where it's like, if, like, say, it's a teacher training.

53:02 If they filled out this teacher training lead form, we're going to tag them as teacher training. So who is whoever is doing your lead pipeline when they go into new lead, they can click on that person's account, and they'll see the tag teacher training so you know exactly why they're in the new lead feature. There's other ways of doing that as well, but, but, you know, understand lead forms are a great way of, you know, getting your leads and making sure that we are helping you grow your business and be successful in, the, your events, whatever, grow you know, selling people into intro offer, all of that. I actually had a client who, did a teacher training recently, and we did the lead form. We did the campaign. It was through enrollments. And the 20 spots, he sold 19 out of 20, by that campaign. And we're already, working on another one for another, teacher training in July, and, we're nurturing people who didn't, purchase the last time. So there's a lot of great things, in regards to using forms and, and nurturing people on that.

54:27 You scared me, Elle, when you I your the white noise in the background went quiet, and I got I was like, is anyone hearing me? I was like, it got really quiet. No. I was just doing double duty answering some questions in chat. Good. I didn't wanna hear you clack it. Didn't want you to hear me clacking away. And then, Chris, and then we have the emails. We can segment these users. Yes. We you know, there's always ways to segment once you have them fill out the lead form, and that's just setting up an automation, all of that. There's a lot of best practices, regarding that. But, lead forms are a great tool, if you haven't used them yet. I really like Nicole just asked if we had any recommended lead forms that we can view. That's a great question. There's infinite applications for lead forms. So I would maybe recommend, Nicole, you chat with Josh, you know, just for thirty minutes, because he can probably direct you into, you know, the best way to use your lead forms.

55:32 Off the top of my head, you know, it's intra offers, events, sales, contact, mailing list, you know, member information, any of the journey sales. Like, I mean, you like, how you know, think of lead forms as so let's talk a little bit, just a little bit about mark oh my gosh. I cannot hate I hate the mirror version thing. Make me look like a fool. So let's talk a little bit about marketing just a little bit. So look at lead forms as your opportunity to build an audience. That is what you're doing. You are you are engage you are, having people add their name, email address, phone number, to express interest in something that you're offering at your studio. It could be an open house. It could be a for your intro offer. I mean, there's so many applications for it. The you know, there's really no you know, as creative as you can think, you can use a lead form for. And that's that's the part of success with marketing even in paid digital marketing.

56:41 You know? Don't feel like you know, a lot of people sometimes with, paid digital marketing, we go straight to trying to promote an offer or sell a, sell an intro offer or anything like that or collect leads, but we need to build that audience first. And by having an audience that you can retarget and nurture and build relationship with, that is going to be very successful. I know, Britt recently wrote, a blog post on Walla. Correct? Yes? Did I remember? Yes. If you haven't read it yet, definitely check it out. And, Jade, maybe you can get the link and pop it in the chat. That would be great. But one of the things that, she wrote about was that fitness is now becoming very much like Coachella. If you've ever been to Coachella, it's all about community. It's all about the experience. It's and it's the music, and it's the bonding and all of that. And you what, what we're seeing now in the fitness industry and something that I truly believe in, there is a loneliness epidemic in today's society.

57:46 People want to feel like they belong somewhere. The world is chaotic. We were constantly inbounded with news and all of that. And so people are trying to find a space in, the fitness community where they belong. And if you can make that community, if you can love on your people that walk through your doors, that is what's going to get them to convert. They are looking for that real relationship aspect, that sense of belonging, that sense of community. And as long as you tap into that, and that's that's with your journeys, with your automations, there's so many things that you can do even in studio. It goes a long way into growing and improving your business. I, I'll I'll take this for my mentor. She may be on. So, Beth, if you're on or watching this later, I'm stealing it from you. If you put people first, the profits will follow. And now understand too, I always like to say this. There you still need to keep a balance of running your business.

58:51 The bottom line is still important. So is your customer and your team. But you can have a balance of the two. And, if you've ever read the book unreasonable hospitality, he talks well about this. So check it out if you never read it. But, one of the things that I always tell people is when you're making a business decision, when it comes to a client, when it comes to the bottom line, think about the long term impact. Don't think about the short term. Think about the long term. So if offering someone a free membership because they got laid off from their job is you believe that this person is gonna come and they're gonna sing your praises and they're gonna bring people into your studio, that is a long term impact. That would be something as a business owner I would say. Absolutely. I will help you if you help me, because you never know. That person may get another job making a ton more money, and they may even pay dividends back.

59:51 But always think about the long term impact, when it comes to that. So I think I went a little bit long, but, basically, marketing, lead forms, automate. You're building an audience to nurture them, to build that trust, to build that relationship, and then you convert them. Well, so well said. You guys did a great job. Thank you, Ellen. Thank you, Josh. It was very, you know, very informational. I think a lot there's a lot of good takeaways, and you guys will get this recording after the call as mentioned. So you can slow it down, rewatch how we set some of those up. But we are always here at, you know, the support channel, so make sure you use our email if you need it. But we will see you guys next time. Thank you for joining us today. We'll see you next month. Awesome. See y'all. Thanks, everyone. Thank you.