June 12, 2024

Harness the Power of Google (and Lead Forms) with Walla

Boost studio conversions and real-time communication with the right messaging when it matters most.

Harness the Power of Google (and Lead Forms) with Walla

Every lead who engages with your studio online or in person has the potential to become a long-term member. Leads are essential for your fitness studio's growth and sustainability, especially regarding your client acquisition strategy. And market reach is important. That’s where tools like Google and Meta Lead Forms are the most effective. When they are integrated into Walla, that’s an automated lead generation and conversion differentiator. 

Adding Google Analytics and Google Lead Forms in Walla’s Marketing Suite (alongside Meta) is another way for your studio to gain a competitive advantage in a competitive market. The automatic import of leads from your Google ads and lead forms into Walla gives you a timely, comprehensive understanding of your sales and marketing tactics and who is engaging with your lead forms. It empowers your staff to communicate with leads from Google while interest is hot because timing is everything.

Whether you’re currently leveraging Google or are looking at expanding your reach outside of Instagram, gaining instant, time-saving access to interested individuals who are now auto-populated into Walla is a game-changer for conversions. Plus, Google is a great way to attract and engage local leads in your area who will actually convert. So why should you prioritize (or continue to tap into) Google Lead Forms, and how can you dial in your client acquisition strategy across multiple channels? Here are our top tactics and insights to boost your membership base while attracting the type of studio clients you want. 

Why Google Lead Forms are super-impactful

Capture interest from local audiences actively searching for fitness-related services and classes 

1. They are easy to use!

And who doesn’t love an easy acquisition tool? Google Lead Forms streamlines the lead generation process by allowing users to fill out forms directly within Google ads. This reduces friction and drop-off rates while improving the user experience (an excellent first studio brand association), making it more likely for users to submit their information.

2. High visibility

Integrated within Google Ads, these lead forms benefit from Google's extensive reach and visibility, maximizing the chances of capturing leads from a broad and targeted audience.

3. Seamless Walla integration

Google Lead Forms integrate seamlessly with Walla! With an effortless integration capability, captured leads are automatically fed into your sales pipeline and contact data, facilitating efficient follow-up when the lead’s interest is heightened. 

4. Targeted advertising

Google's advanced targeting capabilities ensure that your lead forms are shown to the most relevant audiences, increasing the likelihood of attracting high-quality leads—and boosting your chances of converting. 

5. Mobile optimization

In a world where everyone is on their smartphone, Google Lead Forms are optimized for mobile devices, catering to the increasing number of users accessing content via the palm of their hand. Making for an enhanced, simple, engaging user experience. 

6. Cost-effective lead tool 

Using Google Lead Forms can be more cost-effective than traditional lead generation methods. By directly capturing leads from ads, you save on additional steps and costs associated with driving traffic to a landing page. With the contact information integrated right into Walla, no extra steps or third-party tools are needed.

A few ways to generate more leads 

Strategic marketing meets community engagement

Promote introductory discounts

Providing unique discounts or free trial classes can entice potential clients and leads to try out your studio, lowering the barrier to entry. You can also give complimentary access to your studio’s livestream classes and online library so they can get to know your studio on their terms. Once they experience what you offer, both these tactics can impact and increase conversions and memberships.

Utilize email marketing

Collect email addresses through your website, social media, in-studio visits, and lead form imports automatically in Walla. Send out regular newsletters and personalized, relevant content to keep your studio top-of-mind for potential clients. Plus, Walla’s Marketing Suite makes it easy to create automations to address new and current leads. 

Leverage your social media channels 

Maintain an active presence on social media platforms like Instagram, Facebook, and TikTok. Post engaging content such as fitness videos, client testimonials, and behind-the-scenes looks at your studio. Use a paid ads strategy to target specific demographics in your local area directly.

Host events and open houses 

Organize special events like fitness challenges, workshops, and open houses. These events allow people to experience your studio without commitment and can build a sense of community. Offer special deals or discounts for attendees who sign up during the event.

Use Google Lead Forms

We just addressed this topic, but here’s a reminder of how important it is to incorporate Google Lead Forms into your advertising strategy. It simplifies the lead capture process by making it easy for your target demographic to submit their information directly through Google ads, an effective method that reduces friction and captures leads directly from interested users.

Optimize Your studio website for SEO

Ensure your website is optimized for search engines (SEO). Use relevant keywords, create high-quality content, and ensure your site is mobile-friendly. This will help potential clients find your studio when searching for fitness-related services in your area.

Content marketing wins 

Don’t devalue the impact of content! Create valuable content such as blog posts, videos, Instagram Reels, case studies, and more related to fitness and wellness that your clients and leads want to engage with. This type of content creation positions your studio as an authority in the fitness industry and attracts potential clients searching for this type of information.

Engage with online reviews

Encourage satisfied clients to leave positive reviews on platforms like Google, Yelp, and Facebook. Respond to reviews professionally and promptly. Positive reviews can significantly influence potential clients’ decisions and improve your studio’s reputation.

Combining these strategies (plus prioritizing Google Analytics and Google Lead Forms) creates a robust lead generation system for your fitness studio. And the key to client acquisition success? To be consistent, timely, and proactive in your marketing efforts, ensuring you provide value and build strong connections with both current and potential clients. 

Customer retention is the key

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What are the most relevant factors to consider?

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Don’t overspend on growth marketing without good retention rates

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What’s the ideal customer retention rate?

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Next steps to increase your customer retention

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Director, Content & Communications

Strategist. Storyteller.

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