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Walla x ONBRND: How to Expand Your Yoga Studio on Your Own Terms

Most yoga studio owners hit a glass ceiling in Monthly Recurring Revenue (MRR). If your classes are full but your revenue has plateaued, the issue isn’t demand; it’s your conversion structure. Join Walla's Laur​a Munkholm and ​Zach Mills from ONBRND as they show you how to scale using high-conversion intro offers and "calm" automation​s that grow your profit without losing your studio's zen.

What you will learn

Stop guessing and start growing

Discover the specific structural reasons why studios stall. We’ll break down the math of "The Plateau" and show you how to shift from a passive conversion model to a proactive revenue engine that respects the yoga lifestyle.

From first savasana to founding member

Learn how to design intro offers that do more than just fill mats. We’ll explore three specific frameworks that protect your brand equity, create an immediate sense of value, and build a clear, psychological bridge to full membership.

Automated follow-ups that feel like a friend

Stop leaving money on the table from expired trials and passive browsers. You’ll learn our signature "Calm Email & SMS" strategy—a sequence that recovers missed revenue and drives conversions without ever sounding salesy or aggressive.

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If you're even thinking about switching from Mindbody, you're already there. Walla has set us up for success to scale.

Whitney Kozlowski
Founder, The Beau Collective
"

If you're even thinking about switching from Mindbody, you're already there. Walla has set us up for success to scale.

Whitney Kozlowski
Founder, The Beau Collective

Meet our guest

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Laura Munkholm

President & Co-founder

Lifelong wellness aficionado and athlete, Laura Munkholm is positively impacting the fitness software industry as one of the only female executive leaders in FitTech. With over two decades of diverse boutique studio experiences, Laura has consulted for hundreds of studios— speaking on dozens of panels and podcasts while creating community connections. As president and co-founder of Walla, Laura brings her client relations, retention and revenue knowledge, and sales expertise to the talented San Diego-based startup.

Zach Mills

Founder, ONBRND

Zach saw opportunities within the fitness industry to leverage standard and digital marketing tactics to further drive brand awareness and credibility, generate leads, and positively impact bottom-line revenue. ONBRND delivers tailored omni-channel marketing for fitness and wellness brands for ultimate growth.

Read more on the Walla Blog

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